SCT

What is the primary purpose of trendwatching according to the text?

To detect change and understand its implications

How are trends described in the text?

As dynamic, evolving, and impactful processes

What distinguishes a fad from a trend according to the text?

Fads are temporary and do not lead to lasting change

What are 'cool hunts' as described in the text?

Trends that signal changes in human behavior

What defines a megacity according to the text?

An urbanized area with a population of ten million or more

Which city was the first megacity according to the text?

New York

What is a significant challenge faced by megacities as mentioned in the text?

Overcrowding and traffic jams

According to the text, which region has the largest number of megacities?

Asia

What trend regarding population is expected in East-Asian megacities by 2030?

An increase in the share of people aged 65 and older

What percentage of women reported being happier with their divorced status according to the survey mentioned?

53% of women

What societal trend is indicated by the emergence of male cheerleaders and unisex representation in media?

Gender neutrality and equality

What was the purpose of the #todasfamilias project in Brazil?

To define what family means to individuals

Which generation is referred to as the 'lost generation'?

Individuals born between 1885 and 1910

What is a key characteristic of Baby Boomers in the workplace?

They seek to pass on their knowledge to younger generations

What significant historical event did Generation X experience during their formative years?

The fall of the Berlin Wall

Which generation is characterized by a focus on work-life balance and questioning authoritarian leadership?

Generation X

What defines the micro-generation known as Xenials?

They experienced both an analogue childhood and a digital childhood

What is a common trait of Millennials, also known as Generation Y?

They are referred to as the authentic generation

What is job crafting as described in the text?

A method where workers define their own job responsibilities and outcomes

How do Baby Boomers typically approach social media in the workplace compared to Generation X?

Baby Boomers prefer guidelines before implementation, while Generation X seeks opportunities

What is a key difference in attitudes towards workplace diversity between Baby Boomers and Generation X?

Baby Boomers negotiate diversity verbally, while Generation X promotes it through action

What impact does the ageing population have on the health care industry according to the text?

It leads to growth in the health care industry due to increased demand

What is one positive effect of globalization mentioned in the text?

Facilitating education and trade

What major financial event is cited as a failure of globalization?

The financial crisis from 2007 to 2011

What is the primary goal of global governance as described in the text?

To negotiate responses to transnational problems

Which product is used as an example to illustrate the effects of globalization in industry?

The iPhone

What does the anti-globalization movement oppose?

The neo-liberal way of globalization

What is the primary focus of attention economics?

Managing information by treating human attention as a scarce commodity

How does the attention economy impact advertising strategies?

Services provide incentives in exchange for user attention

What is a characteristic of the 'stardom economy'?

A small fraction of artists earns the majority of income

What role does technology play in the new economies described?

Technology drives the development of new economic models

What is the purpose economy focused on?

Building a brand's purpose for positive societal impact

What was a significant factor that led to the first agricultural revolution between 9000-5000 BC?

Climate change, population growth, and convenience

Which revolution is characterized by the shift from agriculture to industry around 1750?

The second revolution from agriculture to industry

Who is associated with the concept of the third wave, describing the shift to a service economy?

Alvin Toffler

What does ICT stand for in the context of the fourth revolution?

Information and Communication Technology

What prediction did Ray Kurzweil make regarding artificial intelligence by 2045?

Computers will be more intelligent than every human on Earth

What is the primary economic impact of the Corona pandemic as mentioned in the text?

Lower GDP and fewer jobs

What alternative measurement does the text suggest instead of GDP?

Happy Planet Index

According to the text, what is the goal of Doughnut Economics as defined by Kate Raworth?

To meet everyone's needs within ecological limits

What systemic change does the text imply is necessary following the Corona pandemic?

A systemic change in economic practices

What are the three components of sustainable monetary interest mentioned in the text?

Universal guaranteed income, demurrage, projects for the common good

What system does Tony's Chocolonely use to monitor and trace cocoa beans?

Bean tracker system

What impact did COVID-19 have on Tony's Chocolonely's sales?

Increased direct sales and decreased airport sales

According to Unilever, what is a key benefit of having a brand purpose?

Attracts millennials and reduces price sensitivity

What is the Unilever vision regarding business growth and environmental impact?

Grow business while reducing environmental impact

What is the significance of Earth Overshoot Day?

It indicates when humanity's ecological demand exceeds Earth's capacity to regenerate resources

What does the term 'cradle-to-cradle' refer to in economic contexts?

A circular economy model focused on sustainability and product reuse

How has consumer behavior shifted regarding sustainability?

Consumers prefer brands that are ecologically friendly and transparent

What does 'greenwashing' refer to in the context of branding?

Misleading consumers about a company's environmental practices

What is meant by 'ambient wellness' in branding?

Integration of wellness features into everyday surroundings

What are trends defined as in the context of societal change?

Processes of change in human behavior within a societal context

What is the significance of action motives in determining behavior?

They form the basis for our actions and determine behavior

How does the term 'Conshuman' redefine the view of consumers?

It looks at people as whole humans, not just buyers

What is the role of coolhunting in trend development?

Searching for new and creative ideas that may become trends

What distinguishes a fad from a trend?

A fad is a short-lived excitement about something

What are gigatrends characterized by?

Long-lasting trends that last around 50 years

What does the term 'identity' encompass according to the text?

Personality, background, culture, and genetics

How do macrotrends differ from microtrends?

Macrotrends are large and long-lasting, while microtrends are smaller and localized

What is the purpose of the IPSETEEP tool?

To analyze big trends and changes in society

What does the trend pyramid illustrate?

The relationship between megatrends, macrotrends, and microtrends

What are values in the context of society?

Beliefs and ideals that guide actions and decisions

What characterizes trends in society?

Dynamic processes of change in human behavior

How are wildcards defined in the context of societal change?

Unexpected events causing major societal disruptions

What is the significance of the Kübler-Ross model in understanding change?

It describes phases of reaction to significant change

What is a common public sentiment towards change, according to the text?

Ambiguous feelings towards change processes

What is the second phase of Kübler-Ross's model called?

Disruption phase

According to Kübler-Ross, which emotion is commonly felt during the disruption phase?

Anger

What does the rebuilding phase signify in Kübler-Ross's model?

Acceptance and adaptation to change

In Maslow's hierarchy, what is the primary focus of the first two levels?

Basic survival needs

What are trends in the context of society?

Processes of change in human behavior within a societal context.

What are action motives?

The different reasons (biological, psychological, social, etc.) that drive our actions and behavior.

What is an anti-trend?

A trend that goes against the main or popular trends of the moment.

What is behavior, according to the text?

The combination of our motives, values, norms, and expectations.

What does "conshuman" mean?

Looking at people as whole humans, not just buyers or consumers.

What is coolhunting?

Searching for new and creative ideas that could become trends.

What is a fad, craze, or hype?

A short-lived excitement about something that many people like for a little while.

What is fashion?

The way people show who they are through clothes, hairstyles, and appearance at a certain time and place.

What is foresight?

Trying to guess or plan for what might happen in the future.

What is a future impact diagram?

A chart that shows how likely different future events are and how much they might change society.

What are gigatrends?

Very big trends that last a long time, like 50 years.

What is hindsight?

Looking back at the past to understand how a trend started.

What is identity?

All the things that make a person unique, like personality, culture, and background.

What is innovation?

Creating new ideas or ways to solve problems, leading to new products or ways of living.

What does IPSETEEP stand for?

Identity, Population, Society, Environment, Technology, Economy, Energy, and Politics.

What are macrotrends?

Big, long-lasting trends that shape how people act and think.

What are microtrends?

Smaller trends that happen within certain groups or industries.

What are megatrends?

The biggest trends that shape the whole direction of society.

What are norms?

The rules or guidelines for how people should behave in society.

What is the trend pyramid?

A model showing three levels of trends: megatrends, macrotrends, and microtrends.

What is the Trendsurf model?

A method for organizing and understanding trends to help with innovation and planning.

What are values?

Important beliefs and ideals that guide how people and groups act.

What are wildcards?

Unexpected events that cause big changes or disruptions in society.

What is the Kübler-Ross model about?

The stages people go through when reacting to big changes (like denial, anger, exploration, acceptance).

What are the first two levels of Maslow's hierarchy of needs?

Physical needs (like food and water) and safety needs (like shelter and security).

What is the Minto pyramid?

A way to organize ideas by starting with the main point, then reasons, then facts or details.

How do norms and values differ between cultures?

Different cultures can have very different norms and sometimes opposite values for the same behavior.

How can high expectations affect people today?

They can cause a lot of stress, because people expect a lot from themselves and others.