the listener, viewer, or reader of a text. Most texts are likely to have multiple
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Concession
an acknowledgement that an opposing argument may be true or reasonable. In a strong argument, it is likely accompanied by a refutation challenging the validity of the opposing argument
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Connotation
Meanings or associations that readers have with a word beyond its dictionary definition, or denotation. Usually positive or negative and they can greatly affect the authors tone
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Context
The circumstances, atmosphere, attitudes, and events surrounding a text.
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Counterargument
an opposing argument to the one a writer is putting forward. Rather than ignoring it, a strong author will usually address it through the process of refutation and concession.
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Ethos
Speakers appeal to this to demonstrate that they are credible and trustworthy to speak on a given topic. Established by both who you are and what you say
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Greek for character
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Character
What is ethos Greek for?
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Embodied thought
What is logos Greek for?
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Logos
Speakers appeal to this by offering clear ration ideas and using specific details, examples, facts, statistics or expert testimony to back them up
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Occasion
the time and place a speech is given or a piece is written
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Pathos
Speakers power to emotionally motivate their audience. Might play on values desires and hopes on one hand and fears and prejudice on the other
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Suffering or experience
What is pathos Greek for?
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Persona
the face or character that a speaker shows to his or her audience
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Mask
What is persona Greek for
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Polemic
an aggressive argument against a specific opinion. Tries to establish superiority of one opinion over all others. generally do not concede that opposing opinions have any merit
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Hostile
What is polemic Greek for
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Propaganda
The spread of ideas and information to further a cause. In its negative sense, the use of rumors, lies, disinformation, and scare tactics in order to damage or promote a cause.
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Purpose
the goal the speaker wants to achieve
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Refutation
A denial of the validity of an opposing argument. In order to sound reasonable, often follow a concession that acknowledges that an opposing argument may be true or reasonable.
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Rhetoric
Defined by Aristotle: the faculty of observing in any given case the available means of persuasion
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Rhetoric appeals
rhetorical techniques used to persuade an audience by emphasizing what they find most important or compelling. 3 major: ethos (character), pathos (emotion), logos(reason)
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rhetorical triangle (Aristotelian triangle)
A diagram that illustrates the interrelationship among the speaker, audience, and subject in determining a text.
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Speaker
the person who creates a text.
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subject
The topic of a text. What the text is about.
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Alliteration
the repetition of consonant sounds at the beginning of words. The same sound beginning several words or syllables in sequence
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Allusion
Brief reference to a person, events or place (real of fictitious) or to a work of art
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Anaphora
the repetition of a word or phrase at the beginning of successive clauses
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Antimetabole
The repetition of words in an inverted order to sharpen a contrast.
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Antithesis
opposition, or contrast, of ideas or words in a parallel construction
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archaic diction
old-fashioned or outdated choice of words
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Asyndeton
omission of conjunctions between coordinate phrases, clauses, or words
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Cumulative sentence
sentence that completes the main idea at the beginning of the sentence and then builds and adds on
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horative sentence
sentence that exhorts, urges, entreats, implores, or calls to action
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Imperative sentence
sentence used to command or enjoin
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Inversion
Inverted order of words in a sentence (variation of the subject-ver-object order)
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Juxtaposition
Placement of two things closely together to emphasize comparisons or contrasts
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Metaphor
Figure of speech that compares two things without using like or as
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Oxymoron
paradoxical juxtaposition of words that seem to contradict one another
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Parallelism
similarity of structure in a pair or series of related words, phrases, or clauses
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Periodic sentence
sentence whose main clause is withheld until the end
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Personification
attribution of a lifelike quality to an inanimate object or an idea
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Rhetorical question
A question asked merely for rhetorical effect and not requiring an answer
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Synecdoche
figure of speech that uses a part to represent the whole
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Zeugma
use of two different words in a grammatically similar way that produces different, often incongruous, meanings
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ad hominem
this fallacy refers to the specific diversionary tactic of switching the argument from the issue at hand to the character of the other speaker
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Against the man
What is ad hominem Latin for?
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ad populum (bandwagon appeal)
This fallacy occurs when evidence boils down to "everybody's doing it, so it must be a good thing to do."
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argument
A process of reasoned inquiry; a persuasive discourse resulting in a coherent and considered movement from a claim to a conclusion.
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Circular reasoning
a fallacy in which the writer repeats the claim as a way to provide evidence
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claim
An assertion, usually supported by evidence
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claim of fact
Asserts something that is true or not true
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Claim of policy
Proposes a change
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Claim of value
Argues that something is good or bad right or wrong
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faulty analogy
a fallacy that occurs when an analogy compares two things that are not comparable
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first-hand evidence
evidence based on something the writer knows, whether it's from personal experience observations or general knowledge of events
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Logical fallacy
Potential vulnerabilities or weakness in an argument. They often arise from a failure to make a logical connection between the claim and the evidence used to support it
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Post hocergo propter hoc
It is incorrect to always claim that something is a cause just because it happened earlier. One may loosely summarize this fallacy by saying that correlation does not imply causation.
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After which therefore because of which
What is Post hocergo propter hoc latin for?
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second-hand evidence
Evidence that is accessed through research, reading, and investigation. It includes factual and historical information, expert opinion, and quantitative data.
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straw man fallacy
A fallacy that occurs when a speaker chooses a deliberately poor or oversimplified example in order to ridicule and refute and idea
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Text
any cultural product that can be "read" - meaning not just consumed and comprehended, but investigated. This includes fiction, nonfiction, poetry, political cartoons, fine art, photography, performances, fashion, cultural trends, and much more.
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appeal to false authority
This fallacy occurs when someone who has no expertise to speak on an issue is cited as an authority.
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assumption
A belief or statement taken for granted without proof.
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backing
Support or evidence for a claim in an argument
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bandwagon appeal
taps into people's desire to belong
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classical oration, the
five-part argument structure used by classical rhetoricians
Introduces the reader to the subject under discussion
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Narration
Provides factual information and background material on the subject at hand or establishes why the subject is a problem that needs addressing
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Confirmation
Usually the major part of a text, includes the proof needed to make the writers case
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Refutation
Addresses the counter argument. A bridge between writers proof and conclusion
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Conclusion
Brings the essay to a satisfying close
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Closed thesis
A statement of the main idea of the argument that also previews that major points that the writer intends to make
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Deduction
Logical process whereby one reaches a conclusion by starting with a general principle or universal truth and applying it to a specific case. The process of deduction is usually demonstrated in form of syllogism
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Either/or (false dilemma)
A fallacy in which the speaker presents two extreme options as the only possible choice
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Hasty Genderalization
A fallacy in which a faulty conclusion is reached because of inadequate evidence
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Induction
A logical process whereby the writer reasons from particulars to universals, using specific cases in order to draw a conclusion, which is also called a generalization
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Open thesis
One that does not list all the points the writer intends to cover in an essay
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qualifier
In the toulmin model, it uses words like usually, probably, maybe, in most cases, and most likely to temper the claim, making it less absolute
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Quantitative evidence
Includes things that can be measured, cited, counted or otherwise represented in numbers
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Rebuttal
In the Toulmin model, a rebuttal gives voice to possible objections
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Reservation
In the toulmin model, it explains the terms and conditions necessitated by the qualifier
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Roger Ian arguments
Developed by psychiatrist Carla rogers. Based on the assumption that having a full understanding of an opposing position is essential to responding to it persuasively and refuting it in a way that is accommodating rather than alienating
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Syllogism
A logical structure that uses the major premise and minor premise to reach a necessary conclusion
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major premise
the first part of a syllogism, consisting of a general statement about the subject of your argument
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Minor premise
Second part of a syllogism; a statement about a specific case related to the general characteristics of the major premise
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Toulmin model
an approach to analyzing and constructing arguments
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Created by British philosopher Stephan Toulmin in his book The Uses of Arguements
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Can be stated as a template
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warrant
In the toulmin model, it expressed the assumption necessarily shared by the speaker and the audience