Consumer Behavior - Group Influence and Social Media

A set of vocabulary flashcards covering key terms and concepts related to consumer behavior, group influence, and social media.

Consumer Behaviour

The study of how individuals and groups select, purchase, use, and dispose of goods, services, ideas, or experiences.

Group Influence

The impact that a group of people can have on an individual's consumption decisions.

Social Norms

Informal rules that govern behavior within a group.

Opinion Leaders

Individuals who have the ability to influence the attitudes or behaviors of others due to their knowledge and social connections.

Word-of-Mouth (WOM)

Informal communication among consumers about the quality or value of products, believed to be more credible than traditional advertising.

Deindividuation

A psychological state where individuals in a group lose their self-awareness and sense of individual accountability, often leading to riskier behavior.

Normative Influence

The influence of group norms on individual behavior, leading individuals to conform to be liked or accepted.

Conformity

A change in beliefs or actions as a result of real or perceived group pressure.

Reference Groups

Groups that individuals look to for guidance regarding their behavior, evaluations, and aspirations.

Membership Reference Groups

Groups composed of individuals the consumer knows and interacts with, influencing their consumption decisions.

Aspirational Reference Groups

Idealized groups that consumers aspire to join or emulate, affecting their consumption behavior.

Antibrand Communities

Groups that unite individuals in opposition to a particular brand or corporation.

Market Maven

An individual who provides information about the marketplace, actively sharing knowledge about products and shopping.

Social Media

Platforms for electronic communication where users create online communities to share information, ideas, and content.

Media Multiplexity

The idea that social interactions can flow in multiple directions across different media platforms.

Buzz Marketing

Promotional strategies that aim to create excitement about a product through word-of-mouth.

Negative WOM

Negative word-of-mouth communication which has a stronger impact and is more transmissible than positive comments.

Sociometric Methods

Research techniques used to trace communication patterns within groups to identify opinion leaders.