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How to Improve Profits

How to Grow a business

How to Cut Costs

Whether to enter a new market

How to launch a new product

How to price a product

Whether to make an investment

Whether to acquire a business

How to respond to a competitive threat

How to optimize a process

Second level drivers

AIM Test
Used to make sure your framework is solid and capable of answering the question at hand.
A: Answer focused, focus your buckets and sub-buckets on what will lead you to an answer to the question at hand
I: Insightful, make sure you framework is tailored to the business and question at hand
M: MECE, mutually exclusive, collectively exhaustive
Three C’s
Customers, Competitors, Company
Porter’s Five Forces
Customers, New Entrants, Substitutes, Competitors, Suppliers
Helpful for understanding the attractiveness of an industry
Four P’s
Product (what are we offering), Price (how much do we charge), Place (where do we sell it), Promotion (how do we advertise it)