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Bias
A distorted or inaccurate view caused by beliefs, values or perspectives
Gender bias
Failure to consider gender differences adequately
Alpha bias (gender)
Exaggerates gender differences
Beta bias (gender)
Minimises or ignores gender differences
Androcentrism
A male-centred view where male behaviour is treated as the norm
Universality (gender)
Behaviour is assumed to apply equally to everyone
Cultural bias
Judging or understanding other cultures using one's own cultural norms
Ethnocentrism
Judging other cultures by the standards of one's own culture
Eurocentrism
European values are treated as the norm
Cultural relativism
Behaviour is understood within its cultural context
Alpha bias (culture)
Exaggerates cultural differences
Beta bias (culture)
Minimises or ignores cultural differences
Imposed etic
Applying research developed in one culture to another culture
Emic approach
Research conducted within or for a specific culture
Universality (culture)
Behaviour is assumed to apply equally across cultures
Social sensitivity
Research with potential consequences for individuals, groups or society
Potential consequences of socially sensitive research
Prejudice, discrimination, labelling and influence on public policy
What should researchers consider in socially sensitive research?
Harm, benefits, misuse and validity
Nature
Biological or hereditary influences on behaviour
Nurture
Environmental or experiential influences on behaviour
Heredity
Genetic transmission from parents to offspring
Environment
External influences and experiences
Nativism
The view that nature is more influential than nurture
Tabula rasa
The view that the mind is initially shaped by experience (a "blank slate")
Interactionist approach (nature–nurture)
Behaviour results from nature and nurture interacting
Genotype
A person's genetic makeup
Phenotype
Observable characteristics resulting from genes and environment
Holism
Behaviour is understood as a whole
Reductionism
Behaviour is explained through smaller component parts
Biological reductionism
Explaining behaviour through genes, the brain or neurotransmitters
Environmental reductionism
Explaining behaviour through environmental stimulus-response or learning
Levels of explanation
The different levels at which behaviour can be explained
Parsimony
Using the least complex explanation that adequately explains behaviour
Mid-level explanation
An explanation between reductionist and holistic explanations
Approaches from most reductionist to most holistic
Biological → Environmental → Cognitive/Psychodynamic → Social → Interactionist → Humanistic
Most reductionist approach
Biological
Most holistic approach
Humanistic
Idiographic approach
Focuses on the individual – in-depth study of unique experience
Nomothetic approach
Studies large groups to find general laws and patterns
Type of data and research in the idiographic approach
Qualitative, detailed and individual
Type of data and research in the nomothetic approach
Quantitative, statistical and generalisable
Which debates link to the idiographic approach?
Holism and free will
Which debates link to the nomothetic approach?
Reductionism and determinism