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Encoding
getting information into your head
Semantic Encoding
Relating information in a meaningful way to knowledge that is already stored in memory
Visual Encoding
Encoding information as images
Relates to the inherent properties of the words
High imagery words are easier to remember + more semantic(dog, lamp)
- Less imagery are harder to remember (justice, moral)
Acoustic Encoding
Encoding the sounds that words make
Enhanced through semantic and auditory coding (ex : rhyming)
Atkinson-Shiffrin Model of memory
assumes three different memory systems: sensory memory, short-term memory (STM), and long-term memory (LTM).
Sensory memory
Hold sensory information anywhere between 0.5-5 seconds
Helps us interact and navigate the world but of the information is useless
Short-lived
Any info not attended to will be lost forever
Short Term Memory
Temporary storage
Information last for about 20 seconds
If info is kept alive it will stay there (rehearsed)
We can hold about 7 pieces of information in our short term memory
Better for numbers then letters
Better for acoustic then visual encoding
Long term memory
Continuous storage of information
Storage is infinite (diff from short term) - doesn't mean that its going to stay there
Consolidation
Taking information from short term and putting it in long term
Declarative memory
Explicit memory
Episodic memory
Specific events, we also use it to understand/imagine what our future might be like
Semantic memory
School concepts
Non-Declarative memory
Implicit memory
Procedural memory
Example: driving and not remembering a thing about the drive (muscle memory)
Automatic processes
Processes that occur without conscious thought
Emotional conditioning
Learning through emotional responses
Retrieval
Bringing information out of long-term storage back into short-term memory
Recall
Retrieving information without any retrieval cues
Recognition
Identifying information that you have previously learned (cued recall)
Retrieval cue
External information that is associated with stored information
Relearning
Relearning information that was previously learned
Hippocampus
Linked to episodic memory
Prefrontal cortex
Linked to semantic memory, involved in memory retrieval
Amygdala
Linked to emotional conditioning
Cerebellum
Linked to procedural memories and motor learning (implicit memories)
Engram
Specialized bundles of nerves in the hippocampus which 'store/encode' information
Neurotransmitters
Involved with memories, must be involved in memory processes
Glutamate
Most sure to be involved in memory, triggers release of neurotransmitters during emotional events
Flashbulb memory
Very clear memory of a significant
Amnesia
Loss of long term memory
Anterograde amnesia
Inability to make new memories, old memories are still intact
Retrograde amnesia
Loss of memories prior to trauma, can be partial or full
Construction
making a memory
Reconstruction
bringing up old memories from long term to short
7 sins of memory
transience, absentmindedness, blocking, misattribution, suggestibility, bias, persistence
Transience
Forgetting
Occurs in sensory
Absentmindness
Type of forgetting
A lapse in attention that results in a memory failure
Incorporates encoding failures
Brain involvement in semantic memory
*Left inferior(lower) frontal gyrus is involved in semantic memory
*Right inferior frontal gyrus is involved in retrieving semantic info
Blocking
Type of forgetting
Failure to retrieve information that is readily available
"tip of the tongue" phenomenon
Most often occurs for names
Misattribution
Type of distortion
Assign memory to the wrong source
Suggestibility
Type of distortion
Incorporate misleading information from external sources into personal recollections
Bias
Type of distortion
The distorting influence of present knowledge
Egocentric Bias
involves enhancing our memories of the past
Hindsight Bias
I knew it all along
Persistance
Type of intrusion
Intrusive recollection of events that we wish we could forget
The amygdala plays a key role
Learning
The acquisition, from experience, of new knowledge, skill or responses that result in a relatively permanent change in the state of the learner.
Instincts
Behaviours which do not need to be learned, they are innate.
Reflexes
Relatively simple motor/neural responses that are localized.
Associative Learning
Making connection between stimuli or events that occur together in the environment.
Classical Conditioning
A type of learning whereby a neutral stimulus produces a response after being paired with a stimulus that naturally produces that response.
Conditioned
Learned.
Unconditioned
Not learned, akin to a reflex.
Neutral Stimulus
A stimulus that does not evoke an unconditioned response.
Unconditioned Stimulus
A stimulus that evokes an unlearned response.
Unconditioned Response
An unlearned response in response to the unconditioned stimulus.
Conditioned Stimulus
After acquisition
Conditioned Response
The response that is evoked by the new conditioned stimulus.
Acquisition
Learn to associate the neutral stimulus with the unconditioned stimulus.
Extinction
A decrease in the conditioned response when the UCS is no longer presented with the CS.
Spontaneous Recovery
Brief resurgence of the conditioned response to the conditioned stimulus
Generalization
If you present a conditioned stimulus that is similar to the conditioned stimulus
Discrimination
When conditioned response is not evoked by stimuli that are similar to the original stimulus.
Law of Effect
Behaviors followed by a positive outcome are likely to be repeated and vice versa.
Operant Conditioning
A method of learning that employs rewards and punishments for behavior.
Reinforcement
Anything that increases the likelihood that a target behavior will be repeated.
Punishment
Anything that decreases the likelihood that a behavior will be repeated.
Positive Reinforcement
Adding something pleasant to encourage a behavior.
Negative Reinforcement
Removing something unpleasant to encourage a behavior.
Positive Punishment
Adding something negative to discourage a behavior.
Negative Punishment
Taking something positive away to discourage a behavior.
Primary Reinforcers
Reinforcers that are biologically important and do not lose their reinforcing properties.
Secondary Reinforcers
Reinforcers that only have value when linked to primary reinforcers.
Shaping
Reinforcing successive steps to achieve a final behavior.
Timing of Reinforcement
Reinforcement works best when it immediately follows the behavior.
Negative Consequences of Punishment
Can lead to fear and aggression in children.
Intrinsic vs. Extrinsic Motivation
Rewarding can shift motivation from intrinsic enjoyment to extrinsic rewards.
Examples of Positive Reinforcement
Praise
Examples of Negative Reinforcement
Using sunscreen to avoid sunburn
Examples of Positive Punishment
More homework
Examples of Negative Punishment
Changing Wi-Fi until room is cleaned
Fixed-Ratio
The specific number of behaviours completed
Fixed-Interval
A set amount of time had passed
Variable-Ratio
The number of behaviours is random each time
Intermittent reinforcement effect
Behavior is more resistant to extinction when reinforcement is discontinuous
Variable-Interval
A specific amount of time but changes every time
Learning + operant conditioning
There is no room for cognition (thoughts/expectations)
Reward proximity
The closer the reward, the better the learning
Observational Learning
Involves a cognitive component to learning
Vicarious
Observed rewards/punishments are known as vicarious
Live model
Live demonstration of behavior
Verbal Model
Behavior is explained aloud
Symbolic Model
Models that demonstrate behavior in books/movies/YouTube
Bandura Four Step Model
Includes Attention, Retention, Reproduce, and Motivation
Attention
Focus on what the model is doing
Retention
You need to be able to retain what you see
Reproduce
You need to be able to actually do the behavior
Motivation
Do you want to do the behavior? What were the observed consequences?
Latent Learning
Learning that takes place but is not observable until needed
Cognition
How we 'think'
Concept
Group/categories of shared features of related objects