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Corperate social responsiblity
a company’s responsibility to operate ethically while considering its impact on society, employees, customers, and the environment
ex: pategonia donating profits to enviornmental causes and using sustainable materials
Shareholder model
the idea that a business’s main responsibility is to maximize profits for shareholders/owners
ex: a company cutting costs mainly to increase investor returns
stakeholder model
organizations are responsible to all stakeholders affected by the company, not just shareholders
ex: a business increasing wages and improving sustainability even if profits decrease slightly
shareholder vs stakeholder model
Shareholder model: “Make the most profit possible.”
Stakeholder model: “Make profit, but also treat people and society responsibly.”
Carrolls pyramid of CSR
a model showing 4 levels of corporate responsibility: economic, legal, ethical, and philanthropic
Economic = make profit
Legal = obey laws
Ethical = do what is right
Philanthropic = donate to charity
PEEL
Philnathropic
Ethical
Economic
Legal
ESG
environmental, social, and governance standards used to evaluate a company’s ethical and sustainability practices
ex: investors preferring companies with low pollution and ethical leadership
strategic management process (5 steps)
the process of setting goals, analyzing the environment, creating strategies, implementing them, and evaluating results.
1. Mission/Vision
2. Environmental analysis
3. Objectives
4. Strategy formulation
5.Implementation
Key idea: Continuous cycle, not one-time process.
ex: a company researching competitors before launching a new product
Determinants/Causes of Organizational Structure
factors that influence what structure works best for an organization
strategy
size
technology
environment
institutional forces
ex: large companies often need more formalized structures
PEST/PESTLE
“What outside stuff could affect this business that the business can’t control?”
A company doesn’t operate in a bubble. It gets affected by:
Politics (P) → what the government does
Example: new taxes or laws
Economy (E) → money conditions
Example: inflation makes prices higher, so people buy less
Social (S) → people’s habits and culture
Example: more people wanting healthy food
Technology (T) → new inventions
Example: AI replacing jobs or speeding up work
Legal (L) → laws companies must follow
Example: labor laws, safety rules
Environment (E) → nature/climate concerns
Example: pressure to reduce pollution or use less plastic
Porters 5 Forces
A tool used to understand how competitive an industry is and how profitable it can be by looking at 5 outside pressures on a company.
Rivalry (competition) – How many competitors are fighting in the industry
Example: Many coffee shops in one city = high rivalry
New Entrants – How easy it is for new companies to enter
Example: Easy to open a small café = more competition
Supplier Power – How much control suppliers have over price
Example: Only one supplier for coffee beans → they can charge more
Buyer Power – How much control customers have
Example: Customers can easily switch to another brand → they have power
Substitutes – Other products that can replace yours
Example: Tea or energy drinks replacing coffee
Porters 5 Forces explained
If all 5 forces are strong →
👉 harder to make money (low profit industry)
If they are weak →
👉 easier to make profit
SWOT Analysis
A tool used to evaluate a company’s internal factors and external environment to understand its position and plan strategy.
Strengths (internal, positive)
What the company does well
Example: strong brand, loyal customers
Weaknesses (internal, negative)
What the company lacks or does poorly
Example: high costs, weak marketing
Opportunities (external, positive)
Outside trends the company can take advantage of
Example: growing demand for eco-friendly products
Threats (external, negative)
Outside risks that could hurt the company
Example: strong competitors, new regulations
S+W= inside the company
O+T= outside the company
Example:
A clothing brand:
S: strong brand recognition
W: expensive production costs
O: trend toward sustainable fashion
T: lots of fast-fashion competitors
organizational structure
the formal arrangement of jobs, responsibilities, and communication within an organization
ex: a hospital separating departments into nursing, surgery, and administration
mechanistic structure
a rigid, highly formalized strucure with centralized decision-making.
ex: a fast food chain with strict rules and procedures that are the same at every franchise
organic structure
a flexible structure with decentralized decision-making and open comunication
ex: a startup restaruant where employees collabroate freely
matrix structure
a structure where employees report to more than one manager
ex: an employee reporting to both a marketing manager and a project manager
6 elements of organizational structure
work specialization (dividing jobs into specific tasks)
departmentalization (grouping jobs by function, product, and location)
chain of command (who reports to whom in the organization)
span of control (number of employees a manager supervises)
centralization/decentralization (where decision making authority is located)
formalization (how much rules and procedures guide employee behavior)
Bureaucracy
a highly structured organization with many rules, procedures, and levels of authority
ex: government agencies with strict processes and paperwork
Organizational culture
shared values, beliefs, and assumptions that guide behavior in an organization
ex: a company emphasizing teamwork and innovation
organizational climate
employees shared perceptions of the work enviornment
ex: employees collectively thinking a workplace is stressful and unsupportive
How is culture learned
Learned through:
Stories
Rituals
Symbols
Language
Example: Founder stories shaping work ethic.
strong culture
a culture where employees strongly agree with and follow organizational values
ex: employees at disney consistently prioritizing customer experience
weak culture
a culture where values are unclear or unconsistently followed
ex: different departments of the same business behaving completely different
Scheins 3 Levels of Culture (BAE)
artifacts (visible symbols)
espoused values (stated beliefs)
basic assumptions (unconsious beliefs)
examples
artifacts (dress code)
espoused values ( “teamwork matters”)
basic assumptions (employees should always help customers)
functions of culture
culture gives employee identity, creates commitment, promotes stability, and shapes behavior
ex: company traditions helping employees feel connected
4 types of organizational culture
Clan (friendly family like workplace)
Adhocracy (flexible, creative, innovation focused, values risk taking) (common in startup companies)
Market (competitive, result drive, focused on goals, profit, and winning)
Hierarchy cultures (structured, controlled workplace with clear rules and levels of authority)
7 Culture Characteristics
Based on how much the company values each one
Innovation
Attention to detail
Outcome orientation
People orientation
Team orientation
Aggressiveness
Stability
Example: Startup = high innovation, low stability.
Rites and Rituals-
Repeated activities that reinforce organizational culture
ex: employees recognition ceremonies or company retreats
person fit organization
how well an employees values and personality match the organizations culture
ex: a creative employee thriving at an innovative tech startup
culture-strategy fit
the alignment between organizational culture and business strategy
ex: an innovation strategy working best with a flexible, creative culture
Schneiders ASA Framework
attention-selection-attrition model explaining how organizations maintain culture.
Organizations keep their culture by attracting, hiring, and retaining people who fit, while those who don’t fit tend to leave over time.
Attraction: People who share the company’s values are drawn to it.
Selection: The company hires candidates who match its culture.
Attrition: Employees who don’t fit eventually leave (quit or get pushed out).
Socialization
The process of helping employees learn organizational culture and expectations
ex: orientation for new hires
Culture as an Asset
Strong culture improving motivation and performance
ex: employees working harder because they believe in company values
Culture as a liability
culture becoming harmful when it prevents change or diversity of thought
ex: “We’ve always done it this way” blocks innovation
Best Practices for Creating an Ethical Organizational Culture
ways organizations encourage ethical behavior
examples: ethical leadership, rewarding ethical behavior, clear codes of conduct, training, open communication
Best Practices for Creating a Culture of Innovation/Change
ways organizations encourage creativity and adaptability
examples: encouraging experimentation, supporting risk taking, psychological safety, collaboration, continuous learning
Proactive Culture
encourages change, innovation, and risk taking
ex: experimentation is rewarded
Resistance to Change
employee or organization opposition to change
ex: workers resisting new technology because they fear losing their jobs
Sources of Individual Resistance to Change
reasons employees personally resist change
Fear of uncertainty — Employees may worry about the unknown outcomes of change, such as new expectations or unfamiliar tasks.
Habit — People become comfortable with established routines and may resist changing behaviors they are used to.
Fear of losing status or job security — Workers may think the change could reduce their importance, authority, or even lead to job loss.
Comfort with current routines — Existing methods often feel easier and safer because employees already know how they work.
Economic concerns — Employees may fear reduced pay, benefits, or opportunities for advancement.
Lack of understanding — Resistance can occur when employees do not fully understand why the change is necessary.
Low tolerance for change — Some individuals naturally struggle more with adapting to new situations.
Sources of Organizational Resistance to Change
organizational factors that make change difficult
Structural inertia — Organizations develop established rules, procedures, and systems that are designed to maintain stability.
Group inertia — Work groups may resist change because team norms and peer pressure encourage employees to maintain existing behaviors.
Threats to existing power relationships — Managers or departments may resist changes that reduce their authority or influence.
Limited resources — Organizations may lack the time, money, staff, or technology needed to successfully support change.
Threats to expertise — Employees or departments with specialized skills may fear losing value if new systems replace their expertise.
Organizational culture — Strong company traditions and values can discourage new ways of thinking or operating.
Sunk costs — Organizations may continue supporting old systems because they have already invested heavily in them.
Interconnected systems — Changing one part of the organization can affect many other departments, making change more complicated.
Lewins 3 Step model for resistance to change
Unfreeze (preparing employees for a new system)
Change (implementing it)
Refreeze (making it standard practice)
Kotter’s 8-Step Model for managing successful organization change
Create urgency-show why change is needed
build a guiding coalition- get stronger leaders/supporters on board
form a vision- define what the change will achieve
communicate the vision-spread the message clearly
remove obstacles-fix barriers to change
create short term wins- show early success
build on change- keep improving and pushing forward
anchor the change- make it apart of culture
Example:
A company realizes sales are dropping → leaders push urgency, form a change team, set a new digital strategy, train employees, celebrate early online sales success, and eventually make digital sales the normal way of doing business.
Need → Team → Plan → Tell → Act → Win → Push → Stick”
Kotter’s 8-Step Model Mnemonic
“Urgent Bears Fix Vision, Communicate Obstacles, Win, Build Anchors”
Breakdown:
U = Urgency (create urgency)
B = Build coalition
F = Form vision
V = Vision communicated
C = Clear obstacles (remove barriers)
O = Obtain wins (short-term wins)
W = Work on more change (build on it)
B/A = Build + Anchor change
Organizational Development
A planned, long-term effort to improve an organization’s effectiveness and employee well-being using behavioral science (basically psychology applied to workplaces).
OD = “Fixing and improving how the organization works in a smart, planned way.”
Example:
A company notices teams don’t communicate well, so they:
reorganize departments
add team-building training
improve communication systems
👉 Goal: better teamwork + happier employees + better performance
Learning Organization
Organization that continuously learns and adapts
ex: employees consistently trained on new skills
HRM-Human Resource Management
Managing people through hiring, training, evaluating, and retaining employees
HRM = “everything a company does to manage its people.”
Hiring (Recruitment & Selection) – finding and choosing employees
Training & Development – teaching skills and improving performance
Performance Evaluation – assessing how well employees do their job
Retention – keeping good employees from leaving
Importance of HRM (Human Resource Management)
Impacts hiring, performance, retention, and organizational success.
Example: Better hiring → better performance.
How Strategy Informs HRM
HR practices should match the company’s goals and strategy.
Innovative companies hire creative people and focus on training and development.
Cost-focused companies emphasize efficiency, rules, and standardized training.
When HR supports the company strategy, the organization performs better.
Job Analysis
The process of figuring out what a job involves—its duties, responsibilities, skills, and requirements.
What it includes:
Job duties – what tasks are done
Skills – what abilities are needed
Requirements – education, experience, qualifications
Example: Writing job description for nurse.
Recruitment
attracting job applicants
ex: putting available jobs into handshake for people to apply
Hiring and Selection
Choosing best candidate using tools like interviews and tests
Selection Stages for job interviews
initial screening (eliminate unqualified)
Substantive selection (interviews/tests)
Contingent selection (background checks)
Validity
Whether selection tools predicts job performance
Ex: Job Relevant test for hiring
A random personality quiz with no job connection → low validity.
Training and Development
Training= current job skills
development= future growth
ex: leadership training program
Performance Management
evaluating and improving employee performance
ex: annual performance review
Retention
Keeping employees in organizations
Strategies for Retention:
Pay/benefits
Work environment
Career development
Work-life balance
Recognition
ex: offering benefits and promotions