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Definition of Logistics:
is the process of planning, moving, and storing goods so they arrive:
at the right place
at the right time
in the right quantity
in the right condition
for the right customer
at the right cost.
It’s all about getting products where they need to go efficiently.
How Logistics adds value:
To the Economy:
Supports trade and business
Creates jobs (warehouse workers, drivers, planners)
Help move goods across the country and world
To Organizations:
Keeps inventory flowing
Helps companies serve customers faster
Reduce costs with better transportation and storage decisions
To your Life:
Lets you receive Amazon packages in 1-2 days
Ensures stores have food, clothes, electronics
Makes online shopping possible
Without logistics, stores would be empty and deliveries would be slow.
Activities and Roles of Logistics:
(Logistics has 3 major activity groups: Processing, Movement and Storage)
Processing:
Anything involving paperwork or information flow:
Order processing
Labeling
Billing
Tracking
Movement:
Moving goods:
Transportation (by truck, rail, ship, air, pipeline)
Loading/unloading
Picking/packing
Storage:
Holding inventory until needed:
Warehousing
Inventory Management
Storing raw materials, finished goods
All 3 must work together for smooth operations
What is 3rd Party Logistics? (3PL):
A 3PL is a company you hire to handle logistics for you.
Examples: UPS Supply Chain Solutions, DHL, FedEx Logistics
Why companies use 3PLs:
They are experts in logistics
Save money (don’t have to own trucks or warehouses)
Handle seasonal demand
Improve speed and customer service
How a firm uses a 3PL:
Outsource transportation
Outsource warehousing
Outsource fulfillment (packing, shipping orders)
Return processing
A 3PL is like hiring a professional logistics partner.
Logistics Tradeoffs:
A tradeoff means choosing 1 benefit but giving up something else.
Logistics decision-making ALWAYS involves tradeoffs.
Examples:
Faster delivery → higher transportation cost
More warehouses → faster service but higher inventory cost
Large shipments → cheap per unit but slow and more storage needed
Small shipments → fast but expensive
Companies try to find the best balance of cost and service.
Using Lean Principles to Improve Logistics:
Lean= eliminating waste and improving flow.
Lean in Logistics means:
Reducing travel distance inside warehouses
Eliminating unnecessary handling
Reducing inventory
Standardizing processes
Improving accuracy (less rework)
Lean makes logistics faster, cheaper, and more reliable.
Logistics:
Managing movement and storage of goods so they reach customers efficiently.
“Rights” of Logistics:
Logistics ensures the:
Right product
Right customer
Right place
Right time
Right quantity
Right condition
Right cost
These “rights” summarize what logistics is responsible for.
Logistics Costs:
Logistics includes costs for:
Transportation (bigger cost)
Warehousing
Inventory storage
Packaging
Order processing
Handling
Companies try to lower total logistics cost while keeping customers happy.
Components of Logistics:
Transportation:
Moving goods using trucks, rail, air, ships or pipelines.
Most expensive part of logistics.
Warehousing:
Storing goods until needed.
Functions include:
Receiving
Storing
Picking
Packing
Shipping
3rd Party Logistics (3PL)
Companies hired to perform logistics services:
Store products
Ship products
Handle orders
Manage returns
They help businesses focus on what they do best.
Summary of Chapter 12:
Logistics= movement + storage + information handling.
It adds value by ensuring products arrive when and where needed
It involves processing, movement, and storage.
3PLs help companies outsource logistics work.
Logistics requires tradeoffs between cost and service.
Lean helps remove waste and improve flow.
Key parts: transportation, warehousing, 3PLs.
Main goal: deliver the right product, place, time, cost, condition, and quantity.
Importance of Transportation:
Transportation is the heart of the supply chain because it moves goods from one place to another.
Why transportation matters:
Stores can stay stocked
Factories can receive raw materials
Online orders can be delivered
Countries can trade and do business
Jobs are created (drivers, pilots, rail operators, planners)
Without transportation, supply chain stops completely.
5 Modes of Transportation:
(Truck, Rail, Water, Air, Pipeline)
Truck (Highway):
Most flexible (goes almost anywhere)
Good for short and medium distances
Fast delivery
Higher cost per mile compared to rail/water
Rail:
Best for heavy, bulky, long-distance shipments
Very cost-efficient
Not flexible; goes only where tracks exist
Slower than trucks
Water (Ships):
Very cheap for large shipments
Best for international trade
Very slow
Requires ports
Air:
Fastest mode
Best for high-value, urgent products
Very expensive
Limited capacity
Pipeline:
Only for liquids and gases (oil, natural gas)
Extremely safe and cheap
Very slow
High construction cost
Intermodal Transportation:
Using 2 or more transportation modes together.
Example: Ship → Rail → Truck
Benefits:
Lower cost
More efficient
More environmentally friendly
Transportation Economics (Weight, Value, Distance):
Weight:
Heavier loads cost more but cheaper per pound.
(“Economy of scale”— big loads are more efficient)
Value:
High-value products need:
Faster transport
More protection → Air is often used.
Distance:
Longer distance= more total cost but cheaper per mile.
How to Make a Good Transportation Decision:
Consider:
Cost
Speed
Value of product
Distance
Risk of damage
Customer expectations
Market and Regulation Impacts:
Government rules affect:
Safety
Driver hours
Hazmat shipping
Fuel standards
Pricing
Markets (competition) affect:
Carrier rates
Service levels
Network coverage
Important Shipping Terms:
FOB Origin (FOB Shipping Point):
Buyer owns goods as soon as they leave the sellers dock
Buyer pays shipping
FOB Destination:
Seller owns goods until they reach the buyer
Seller pays shipping
Prepaid:
Seller pays the shipping charges
Collect:
Buyer pays the shipping charges
Incoterms (International Commercial Terms):
Incoterms decide:
Who pays for transportation
Who handles insurance
Who handles customs
When responsabilidad (risk) transfers from seller to buyer
Common ones:
EXW (Buyer responsible early)
FOB (Middle)
CIF (Seller responsible most of the way).
Challenges in Transportation:
Main challenges include:
Driver shortages
Fuel price changes
Travel congestion
Weather delays
Regulations
Capacity limits (not enough trucks/railcars/containers)
Speed vs cost pressure
Environmental rules
Multi-Criteria Analysis (Choosing Best Mode/ Carrier):
Companies don’t choose carriers based only on cost.
They consider multiple criteria:
Cost
Speed
Reliability
Damage rates
Capacity
Customer service
Technology
Safety record
Each criterion is given a weight, and the best-scoring carrier is chosen.
Transportation and Total Logistics Cost:
Transportation influences:
Inventory cost
Warehousing cost
Customer service
Damage rates
Packaging needs
Example: Using faster air shipping costs more, but inventory levels can be lower → total cost may go down.
Transportation Management System (TMS):
A TMS is software that helps companies manage transportation.
A TMS can:
Select the best carrier
Plan optimal routes
Track shipments
Compare costs
Manage freight bills
Improve delivery times
Benefits:
Saves money
Increase visibility
Improves customer service
Reduces errors
Importance of Warehousing in the Supply Chain and Society:
Why warehousing matters:
Stores inventory so companies can serve customers when needed
Helps balance supply and demand
Makes transportation cheaper by allowing full truckloads
Supports online shopping (fulfillment centers)
Creates jobs and boosts the local economy
Without warehouses:
Stores would run out of items
Deliveries would take much longer
Companies would have to produce exactly at the moment customers order (impossible!)
Types of Warehouses & Their Functions:
Private Warehouse:
Owned by the company using it.
Pros: control, custom design
Cons: very expensive to build/run
Public Warehouse:
Rented space; open to many companies.
Pros: flexible, low cost
Cons: less control
Contract Warehouse:
Long-term agreement between warehouse and customer.
Pros: more customized than public, lower cost than private
Cons: commitment required
Distribution Center:
Moves goods quickly; short storage time.
Focus is speed, not long-term storage.
Fulfillment Center:
Used for online orders.
Handles picking, packing, and shipping to customers.
Bonded Warehouse:
Holds imported goods before taxes/duties are paid.
Used for customs control.
Omni-channel Warehouse:
Handles:
Store orders
Online orders
Returns
Wholesale shipments
All in 1 place.
On-Demand Warehousing:
Flexible, pay-as-you-go storage space.
Like “Uber for warehouse space.”
Warehouse Operations & Technologies:
Main operations in a warehouse:
Receiving:
Unloading trucks and checking goods.
Put-away:
Moving items to storage locations.
Storage:
Holding inventory until needed.
Picking:
Selecting items to fulfill an order.
Packing:
Preparing products for shipping.
Shipping:
Loading items onto trucks and sending them out.
Technologies used: Barcodes and scanners, RFID tags, Robots/AGVs (Automated Guided Vehicles), Conveyor belts, Voice picking systems, Drones (inventory checks), Warehouse Management System (WMS) software.
Goal: speed, accuracy, low cost.
Pros & Cons of Warehouse Ownership:
Private Warehouse (Own your warehouse)
Pros:
Full control
Customizable layout
Good for stable, high-volume business
Cons:
Expensive to build
Hard to scale up/down
High fixed costs
Public/3PL Warehouse (Rent Space)
Pros:
No huge start-up costs
Flexible (use more or less space as needed)
Good for seasonal products
Cons:
Less control
You don’t own the building
Warehouse Location Decision:
To choose the best warehouse location, consider:
Near customers (faster delivery)
Near suppliers/ manufacturers
Low transportation cost
Access to highways, ports, airports
Labor availability & cost
Taxes and regulations
Land/ building cost
Goal: place warehouses where they reduce cost and improve service
Key Issues in Warehouse Design & Layout:
A good layout should:
Reduce travel distance
Minimize congestion
Separate receiving and shipping areas
Make picking fast and easy
Use space efficiently
Improve safety
Allow for future growth
Examples of layouts decisions:
Where aisles go
How wide aisles are
Where high-volume items should be placed (near picking areas)
Warehouse Performance Measures:
Productivity:
How much work is completed in a given time.
Examples:
Orders picked per hour
Items shipped per worker
Quality:
Accuracy and condition of orders.
Examples:
Error rate
Damage rate
Orders shipped correctly
Safety:
Measuring injuries, accidents, near misses.
A safe warehouse is more efficient and lower cost.
Value of Warehousing:
Production Economies:
Warehouses allow companies to produce large batches and store them until needed.
Large batches= lower cost.
Transportation Economies:
Warehouses let companies ship full truckloads, which are much cheaper per unit.
Customers of Retail Warehouses:
Retail stores
Online customers
Distribution centers
Wholesalers
Retail warehouses keep products ready for shipment to stores or directly to consumers.
Operational Functions in Warehouses:
Receiving
Put-away
Storage
Picking
Packing
Shipping
Inventory Management
These functions ensures products move smoothly through the warehouse.
On- Demand Warehousing:
“Uber for warehouses".”
Warehousing space that can be rented temporarily when needed.
Companies use it for:
Seasonal demand
Overflow inventory
Short-term projects
Value- added Functions in Warehouses
Crossdocking:
Goods go directly from inbound truck to outbound truck
→ No storage
→ Very fast
Break Bulk:
One large shipment is broken into smaller ones.
Mixing for Distribution:
Combine products from different suppliers into 1 shipment.
Example:
A store receives one truck for multiple types of products.
Omni-Channel Warehouses:
Warehouses that fulfill:
Store orders
Online orders
Click-and-collect
Returns
They support multiple customer channels.
Bonded Warehouses:
Warehouse for imported goods before taxes are paid.
Controlled by customs
Warehouse Management Systems (WMS):
Software that manages:
Inventory
Picking
Receiving
Shipping
Labor
Locations
Helps increase speed and accuracy.
Warehouse Layouts:
Layouts should optimize:
Space
Flow
Picking speed
Safety
Example types:
U-shaped
L-shaped
Straight flow
Automation:
Technologies used:
Robots
Conveyors
Automation picking
Automated storage (AS/RS)
Drones
Automation reduces labor cost and increases accuracy.
Number of Warehouse Locations:
More warehouses:
Faster delivery
Closer to customers
Higher cost
More inventory needed
Square root rule:
If you reduce the number of warehouses, inventory reduces by the square root of the ratio.
Example: Reduce from 4 warehouses to 1 → inventory drops by half.
Performance Measures (Again):
Productivity:
How much work is done
Quality:
How accurate, correct, and damage-free the orders are.
Safety:
How safe the warehouse is for workers.
Fast Summary (Easy to Memorize):
Warehousing balances supply/demand and reduces cost.
Types: private, public, contract, DC, fulfillment, bonded, omni-channel.
Key operations: receiving, storing, picking, packing, shipping.
WMS + automation improve speed and accuracy.
Warehouse location affects cost and service.
Tradeoff: more warehouses = better service but higher cost.
Performance measures: productivity, quality, safety.
Triple Bottom Line (TBL):
The triple bottom line is the idea that companies should focus on:
People: social responsibility (safe workplace, fair wages, communities)
Planet: environmental impacts (emissions, waste, energy)
Profit: financial performance (making money)
Why firms need to be socially responsible:
Customers expect environmentally friendly behavior
Regulations are increasing
It reduces long-term costs (less waste, less energy)
Protects the company’s reputation
Builds trust with the community
Supply Chain Sustainability + Logistics Impact:
Supply chain sustainability means managing all supply chain activities in a way that:
Protects the environment
Supports society
Maintains profitability
How logistics impacts the environment:
Trucks produce CO2 emissions
Warehouses use electricity
Packaging creates waste
Long transportation distances use more fuel
Poor planning leads to empty trucks (“dead miles”)
So logistics has a big role in environmental impact.
Environmental Product Lifecycle:
Every product has stages:
Raw materials (mining, farming)
Manufacturing
Transportation
Use
End of life (recycling, disposal)
This is called the product lifecycle.
Why it matters to logistics:
Logistics affects every stage how materials move, how products are shipped, and how waste is collected.
Companies can redesign products to reduce environmental impact across the entire lifecycle.
Ecological Footprint:
Your ecological footprint measures how many natural resources you use, including:
Water
Land
Energy
Materials
How firms measure it:
Energy usage (electricity, fuel)
Water consumption
Waste produced
Land use
Emissions from transportation
Measuring the footprint helps companies understand environmental trade-offs and make greener decisions.
Greenhouse Gas Protocol: Scope 1,2,3
The Greenhouse Gas Protocol is the global standard for measuring emissions.
Scope 1: Direct Emissions
Emissions the company directly produces
Ex: company trucks, company factories.
Scope 2: Indirect Energy Emissions
Emissions from the electricity the company uses
Ex: energy used to power a warehouse.
Scope 3: Value Chain Emissions
Emissions from suppliers, transportation, customers, and product disposal.
This is usually the largest category.
How to influence all scopes:
Scope 1 → switch to electric trucks, reduce fuel
Scope 2 → use renewable energy
Scope 3 → choose greener suppliers, reduce packaging, design recyclable products
Sustainable Logistics:
Logistics that reduces harm to the environment while supporting society and profits.
Carbon Footprint:
Total greenhouse gas emissions caused by a company or product.
Ecological Footprint:
Total resources used (land, water, materials, energy).
Relationships between Speed and Emissions:
Faster transportation usually means higher emissions
Examples:
Air shipping is fast → very high emissions
Expedited same-day delivery → more half-empty trucks
Slower delivery usually allows:
Full truckloads
Optimized routes
Lower emissions
Ways to Reduce Truck Impact:
Use electric or hybrid trucks
Optimize routes (avoid extra miles)
Avoid empty trucks on return trips
Improve load efficiency (full trucks)
Use rail where possible
Reduce packaging weight
Reducing Water (Ship) Transport Footprint:
Use cleaner fuels
Slow steaming (ships travel slower → use less fuel)
Better route planning
Improve loading efficiency
Reduce port congestion
Reducing Warehousing Environmental Issues:
Use LED lighting
Install solar panels
Improve insulation
Use automated systems to reduce energy waste
Use recyclable packaging
Reduce heating-cooling needs
Product Lifecycle (2 Key Ideas):
Design for Environment:
Design products to minimize environmental impact from the start.
Examples:
Use fewer materials
Use recyclable materials
Reduce packaging
Design with End-of-Life in Mind:
Plan what happens when the product is no longer useful .
Examples:
Easy to disassemble for recycling
Parts can be reused
Materials can biodegrade
Carbon Calculators:
Tools that estimate a company’s or shipments emissions.
They help companies compare different shipping methods or evaluate improvements.
Reverse Logistics & Returns:
Reverse logistics= moving goods backward in the supply chain.
Examples:
Customer returns
Recycling
Repairs
Refurbished items
Why it matters:
Returns are expensive, messy, and hard to predict.
Where do Return Products come from? (Intake Sources):
Customer returns (online purchases)
Retail returns
Warranty claims
Damaged goods
Unsold inventory
Rental returns
Recyclable or reusable materials
Techniques to Reduce Intake (Reduce Returns):
Better product descriptions online
Better sizing guides
Better packaging (less damage)
Quality inspection at factories
Clear instructions for use
Improving customer support
Reducing returns saves money and cuts environmental impact.
What Happens to Goods Once They Enter the Reverse Network?
Returned items can:
Be returned to inventory as new
Be repaired or refurbished
Be sold as “open-box” or “used”
Be recycled
Be donated
Be scrapped/disposed
Goal: maximize recovery value (get as much value as possible
Critical aspects of selling Non-New Inventory
To sell used/ open-box goods:
Grade and label items correctly (A, B, C grade)
Be transparent about condition
Sell through proper channels (outlets, online marketplaces)
Price appropriately
How to Reduce Damage in Reverse Logistics:
Better packaging
Better handling training
Quality checks during returns
Using protective materials
Tracking damage causes and fixing root problems
What is Risk Management:
Risk management is the process of:
Identifying potential problems
Understanding their impact
Taking actions to reduce or avoid them
In supply chains, risks = anything that stops or slows the flow of goods.
Why you must learn it:
Supply chains are fragile and global
Disruptions can cause major business losses
Customers expect fast, reliable service
Companies must prepare for unexpected events
Good risk management saves money and prevents disasters
Why the World is so Risky today:
Modern supply chains face many risks because they are:
Global (long distances, different countries)
Fast-moving (low inventory levels, just-in-time)
Complex (many suppliers, factories, distributors)
Technology-dependent (cyberattacks)
Demand-sensitive (customer changes are unpredictable)
Key Sources of Risk:
Main types include:
Supply Risks:
Supplier failure
Shortages of materials
Delays
Quality problems
Demand Risks:
Sudden demand spikes
Demand drops
Forecast errors
Operational Risks:
Equipment failure
Labor shortage
Process breakdowns
Warehouse issues
Environmental Risks:
Natural disaster:
Earthquakes
Floods
Fires
Heat waves and storms
Financial Risks:
Currency swing
Supplier bankruptcy
Prices increases
Cyber/ IT Risks:
Data breaches
System failures
Ransomware
Political/ Regulation Risks:
Trade wars
Tariffs
Political instability
Supply Chain Disruptions:
A supply chain disruption is any event that stops or slows the movement of goods.
Examples:
A factory shuts down
A port closes
A trucks breaks down
Inventory runs out
A cyberattack shuts down operations
Disruptions increase costs, delays, and customer dissatisfaction.
Supply Chain Designs That Increase Risk:
Certain supply chain designs makes a company more vulnerable:
Single Sourcing: Only 1 supplier → if they fail, you fail.
Global Sourcing: Long distances= more chances for delay.
Just-in-time (JIT) inventory: Very low inventory= no buffer.
Centralized warehouses: If one warehouse fails, everything stops.
Complex networks: More moving parts= more chances something goes wrong.
Strategies to Manage and Reduce Risk:
Avoidance:
Don’t take the risk.
Example: Not using suppliers in unstable regions.
Reduction:
Take steps to reduce the chance of disruption.
Example: Better quality control, preventative maintenance.
Hedging:
Spread the risk.
Example: Use multiple suppliers in different countries.
Buffering:
Create safety stock or extra capacity.
Flexibility/Agility:
Be able to change quickly.
Example: Flexible contracts, backup transportation options.
Collaboration:
Share information with suppliers and partners
Insurance:
Transfer risk to insurance companies
Risk Mitigation Approaches: (Examples)
Dual sourcing
Increasing inventory
Using local suppliers
Diversify transportation modes
Build strong supplier relationships
Improve forecasting
Use technology for visibility
Contracts that require suppliers to notify quickly
Continuity Planning (Business Continuity):
Continuity planning = preparing for disruptions before they happen.
Includes:
Backup suppliers
Backup production sites
Emergency response plans
Clear communication systems
Disaster recovery plans
Employee training
Goal: Keep business running during disruptions.
Risk Management Process (Step-by-Step):
1) Identify risk
(What could go wrong?)
2) Assess risks
Likelihood (how likely is it?)
Impact (how bad would it be?)
3) Prioritize risk
(Focus on the biggest threats)
4) Mitigate risks
(Take action to reduce likelihood or impact)
5) Monitor risks continuously
(Update as conditions change)
Risk Heat Map:
A risk heat map is a hart that shows each risk’s:
Likelihood (low → high)
Impact (low → high)
High-impact, high likelihood risks are red and most dangerous.
Heat maps help companies focus on the most important risks first.
FMEA (Failure Mode and Effects Analysis):
FMEA is a tool that helps find and prevent failures.
Steps:
1) List possible failure modes (ways something can fail)
2) Raye each failure mode on:
Severity (how bad)
Occurrence (how often)
Detection (how easy to catch)
3) Multiply them:
RPN= Severity x Occurrence x Detection
4) Fix the highest RPN items first
FMEA helps companies prevent problems before they happen.
Why Corporate Strategy Must Act as a Compass:
A corporate strategy is a company’s big picture plan its goals, missions, and direction.
A corporate strategy must act like a compass because:
It points that company in the right direction
It guides decision-making
It ensures all departments work toward the same goals
It helps the company respond to changes in the world
How it guides OSCM (Operations & Supply Chain Management)
Your supply chain strategy MUST match the company’s overall strategy.
Examples:
If a company’s competes on low cost, the supply chain must focus on efficiency.
If a company competes on fast delivery, the supply chain must focus on speed.
If a company focuses on innovation, the supply chain must be flexible and adaptable.
The 4 Principles That Define OSCM Strategy:
These four (4) foundations guide how a supply chain should be designed and run.
1) Customer Focus
The supply chain must understand:
Who the customer is
What the customer really wants
What service level the customer expects
Supply chains exist to satisfy the customer.
2) System Design
Designing the system includes:
The network (factories, warehouses, transportation)
Technology
Processes
People
Layout
Good system design= efficient, flexible, and cost-effective supply chain operations.
3) Value Creation
Value= creating benefits for customers at a reasonable cost.
Supply chains create value by:
Reducing waste
Improving speed
Improving product availability
Providing quality and reliability
A good supply chain delivers value better than competitors.
4) Resource Integration
SCM must bring together:
People
Technology
Suppliers
Information
Transportation
Processes
The goal is to create one smooth, connected system.
This principle is all about collaboration and coordination.
Game Changers That Will Affect the Future of Supply Chain:
Game changers= Big forces that will dramatically change how supply chains work.
The major ones are:
1) Technology Innovation
Artificial Intelligence (AI)
Automation/ Robotics
Internet of Things (loT) sensors
Drones & autonomous vehicles
Blockchain for transparency
These tools create fast, smarter, more efficient supply chains.
2) Sustainability Pressure
Companies must reduce:
Carbon emissions
Waste
Water use
Customers and governments are demanding greener supply chains.
3) Global Uncertainty
Things like:
Wars
Pandemics
Natural disasters
Trade restrictions
These force companies to rethink global sourcing and diversify suppliers.
4) E-commerce Growth/ Customer Expectations
Customers now want:
Fast delivery
Free returns
Real-time tracking
This pushes companies to redesign networks for speed and flexibility.
5) Talent Shortages
Not enough:
Truck drivers
Warehouse workers
Supply chain planners
Automation and training will become more important.
6) Data & Visibility
Supply chains need:
Real-time information
Predictive analytics
Better forecasting
Data is becoming the new competitive advantage.
Other Predictors Views:
Experts (consultants, futurists, economists) predict:
Supply chains will become more digital
Local manufacturing will return (“reshoring”)
More use of AI for planning
More robotics in warehousing and production
More collaboration between companies
Cybersecurity will be critical
Supply chains will shift from “cost-focused” to “risk and resilience-focused”
Scenario Planning:
Scenario planning= imagining different possible futures before they happen.
This helps companies prepare for:
Best-case scenarios
Worst-case scenarios
Most-likely scenarios
Steps:
1) Identify key uncertainties (Ex: Will fuel pries rise or fall?)
2) Create several possible futures
3) Ask “How would our supply chain respond?”
4) Build strategies that work for multiple outcomes
Scenario planning helps companies stay prepared, flexible, and resilient.
Summary of Chapter 20: Future of Supply Chain
Corporate Strategy= the compass
It guides supply chain decisions.
Four (4) OSCM Foundations:
1) Customer Focus
2) System Design
3) Value Creation
4) Resource Integration
Game Changers:
Technology
Sustainability
Global risk
E-commerce
Labor shortages
Data visibility
Scenario Planning:
Imagine different futures → prepare for each one → build flexible strategies.