Questions and answers for cost and evaluation

Why it the retail price $149.99 if it only costs $70 to make?

Because the $70 only cover the materials. We still have to cover things such as marketing, packaging, shipping. Also the price matches the quality you’re getting from the product. The pillow is designed with technology that helps improve your sleep.

Isn’t that kind of expensive for college students?

Yes, definitely but we offer discounts, trial periods, and payment plans to make things easier. The whole point is to make college students get better sleep without stressing about the up-front cost.

Why should I buy this instead of just using cheap headphones or a normal pillow?

Because our product replaces that. You’re getting noise-cancelling, Bluetooth, cooling tech, and a memory foam pillow all in one. In my opinion, I think its more convenient than buying a bunch of things

What makes the pillow actually worth the price?

You’re not just paying for a pillow, you’re also paying for better sleep, focus, and less stress. College is loud and stressful. This pillow blocks noise, stays cool, plays audio, and helps you relax.

Why is the wholesale price lower?

The wholesale is for stores buying our product in bulk. They need room to make their own profit, so we give them a lower price at $99.99. We still make money, and they can still resell it at full price

How are you going to know if it’s successful?

We are going to track customer views, social media engagement, and feed back from campus trails to make sure our customers are satisfied.