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Attribution Theory
Explains how we interpret the causes of behavior—both our own and that of others.
Dispositional Attribution
Crediting the behavior to the person's internal traits, personality, or character.
Situational Attribution
Crediting the behavior to external environmental factors.
Fundamental Attribution Error (FAE)
Our tendency to overestimate the influence of internal traits and underestimate the influence of the situation when analyzing others' behavior.
Culture and FAE
People in individualist cultures are more prone to the FAE, while collectivist cultures are more sensitive to the power of the situation.
Actor-Observer Bias
We tend to attribute our own bad behavior to the situation but attribute others' bad behavior to their personality.
Attitude
A set of feelings, often based on our beliefs, that predisposes us to respond in a particular way to objects, people, and events.
Foot-in-the-Door Phenomenon
The tendency for people who have first agreed to a small request to comply later with a larger request.
Role Playing
When you adopt a new role, repetitive actions eventually change your internal attitude to fit the role.
Cognitive Dissonance
An unpleasant state of psychological tension that occurs when our attitudes and actions clash.
Central Route Persuasion
Focuses on facts, logic, and the content of the message, requiring the audience to be motivated and analytical.
Peripheral Route Persuasion
Focuses on incidental cues that trigger automatic acceptance without much thinking.
Social Influence
The process by which others affect our thoughts and behaviors.
Conformity
Adjusting our behavior or thinking to coincide with a group standard or social norms.
Asch's Line Studies
Participants were asked to match the length of a line to three choices, showing conformity under group pressure.
Normative Influence
We conform to be liked, avoid rejection, and gain social approval.
Informational Influence
We follow the group because we assume they have better information than we do.
Obedience
Changing behavior in response to a direct order from an authority figure.
Milgram's Shock Studies
Participants administered painful electric shocks to a learner simply because an authority figure told them to.
Social Facilitation
The presence of others improves performance on easy or well-learned tasks but can hinder performance on difficult tasks.
Social Loafing
The tendency for people in a group to exert less effort when pooling their efforts toward a common goal.
Deindividuation
The loss of self-awareness and self-restraint occurring in group situations that foster arousal and anonymity.
Group Polarization
The enhancement of a group's prevailing inclinations through discussion within the group.
Groupthink
The mode of thinking that occurs when the desire for harmony in a decision-making group overrides a realistic appraisal of alternatives.
Stereotype
A generalized belief about a group of people, serving as a mental shortcut.
Prejudice
An unjustifiable (and usually negative) attitude toward a group and its members.
Discrimination
Unjustifiable negative behavior toward a group or its members, putting prejudice into action.
Explicit Attitudes
Conscious, thought-out, and deliberate beliefs.
Implicit Attitudes
Unconscious, automatic 'gut reactions' that influence decisions.
Colorism
Bias favoring lighter skin tones within or across racial and ethnic groups.
Wage Gap
The disparity in earnings between different genders.
Glass Ceiling
Barriers preventing women and minorities from reaching top-tier leadership.
Ingroup Favoritism
The tendency to favor one's own group over others.
Scapegoating
Blaming a marginalized group to displace frustration or anger.
Outgroup Homogeneity
The perception that members of an outgroup are all alike.
Availability Heuristic
The tendency to overestimate the frequency of events based on vivid examples.
Aggression
Any physical or verbal behavior intended to harm someone.
Frustration-Aggression Hypothesis
The idea that frustration leads to anger and aggression.
Observational Learning
Learning aggression by watching others being rewarded for it.
Mere Exposure Effect
The phenomenon where repeated exposure increases liking of a stimulus.
The Halo Effect
Assuming positive traits in someone based on their physical attractiveness.
Companionate Love
A deep, affectionate attachment in a mature relationship.
Equity
A condition where people receive in proportion to what they give in a relationship.
Self-Disclosure
Revealing intimate aspects of oneself to others to build trust.
Bystander Effect
The tendency for bystanders to be less likely to help when others are present.
Diffusion of Responsibility
Feeling less personally responsible to act in a group setting.
Social Exchange Theory
We help others by weighing costs against rewards.
Reciprocity Norm
The expectation to help those who have helped us.
Social-Responsibility Norm
The expectation to help those who are dependent on us.
Superordinate Goals
Shared goals that require cooperation to achieve, reducing conflict.
Communication
Mediators help conflicting parties find a 'win-win' solution.