13. Mobile Marketing

What is the evolution of mobile technology?

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What is mobile marketing?

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How would the mobile marketing process be described as?

What are the stages of the mobile marketing iterative process?

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What is Stage 1 of the mobile marketing iterative process?

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In Stage 1: Opportunity, what is mobile marketing centered on?

What are key benefits of mobile marketing?

What does UX stand for?

What are challenges of mobile marketing?

What is Stage 2 of the mobile marketing iterative process?

For mobile-optimized websites, what should you know?

How to mobile-optimize for desktop users?

How to mobile-optimize for tablet users?

How to mobile-optimize for mobile users?

How to create an effective mobile website?

What are examples of phone integration?

What are advantages of mobile sites?

What are advantages of apps?

What are web apps?

Do web apps require any installation or setup on the user’s computer?

Can web apps be accessed from anywhere with an internet connection?

What are challenges of web apps?

Why is being online only a challenge?

Why is visibility/distribution a challenge?

Why are revenue options a challenge?

How many steps are in the site development process?

What are the steps on the site development process?

What is the first step in the site development process?

Justify

What is the second step in the site development process?

What is the third step in the site development process?

Make Live

What is the fourth step in the site development process?

Promote

What is the fifth step in the site development process?

Measure

What is the sixth step in the site development process?

Update

Tips for Optimization

Customer-Centric Design Tip

Popular Device Optimization Tip

Ehanced User Experience Tip

Customer-Focused Thinking Tip

What is an app?

What is the app store?

How many steps are in the app development process?

What is the first step in the app development process?

Identify the Need

What is the second step in the app development process?

Build the App

What is the third step in the app development process?

App Submission

What is the fourth step in the app development process?

Promote the App

What is the fifth step in the app development process?

App Analytics

What can you use to understand user behavior and preferences?

What is the sixth step in the app development process?

App Maintenance

How often should you update the app?

What is Stage 3 of the mobile marketing iterative process?

What is crucial to success within advertising?

How can you take over the user’s browsing experience like never before?

Unlike desktop ads, what can expandable mobile ads do?

What must your mobile ad do?

What are ways to advertise on mobile?

What does mobile search ensure?

What does mobile search allow users to do?

What does mobile search incorporate?

What does mobile search leverage?

What is in-app advertising?

What does in-app advertising result in?

What users are in-app ads directed to?

What must be given careful consideration?

Careful consideration must be given when selecting the app for ad placement. Why?

Describe the size of mobile sites.

Mobile sites are small in size. What challenge does this present?

Mobile sites are easy to ignore. True or false?

Mobile sites are easy to ignore. What challenge does this present?

What can boost user engagement of mobile sites?

How can you enhance reach and build brand awareness of mobile sites?

What are branded apps?

What purposes do branded apps serve?

Who are branded apps sponsored by?

Branded apps are sponsored by a particular brand. How does this help?

What else can branded apps enhance?

Give examples of branded apps.

For Wi-Fi, what do login pages typically require?

Login pages typically require a username and password, but sometimes there is…

What do small businesses often miss in Wi-Fi?

if you offer Wi-Fi to customers, what should you do?

How could you use the login page to promote your brand?

What is Wi-Fi as it relates to mobile marketing?

How many steps to build an effective mobile advertising strategy?

What are the steps in building an effective mobile advertising strategy?

What is the first step to build an effective mobile advertising strategy?

Justify

What is the second step to build an effective mobile advertising strategy?

Build Your Campaign

What is the third step to build an effective mobile advertising strategy?