BUS 320: Marketing Strategy Final Exam Review

Flashcards to help review critical concepts from the BUS 320 Marketing Strategy lectures, focusing on Retailing, IMC, and Advertising.

What chapters will be covered in the final exam for BUS 320 Marketing Strategy?

Chapters 16, 17, and 18 (not Chapter 15).

Name two types of retailers included in Chapter 16: Retailing and Omni-Channel Marketing.

Department Stores and Specialty Stores.

What is IMC in the context of marketing?

IMC stands for Integrated Marketing Communications.

List the three types of media utilized in IMC.

Paid, Owned, and Earned Media.

What does the AIDA model stand for?

Attention, Interest, Desire, and Action.

What should be considered when defining a target audience in IMC?

What will be said, How it will be said, When it will be said, Where it will be said, and Who will say it.

Why is it important to understand the pros and cons of various IMC vehicles?

To effectively utilize them for marketing strategies.

What type of retailer is categorized as 'Killer' in the notes?

Category Specialists.

Which retailer is associated with a video discussed in Chapter 16 notes?

Costco.

What type of advertising trend was highlighted regarding the 2026 Winter Olympics?

Ad Trends during the Olympics.