Fairs, Congresses, Exhibitions and Their Objectives Flashcards

Vocabulary-style flashcards covering the historical evolution, terminology, and goal-setting strategies for fairs, congresses, and exhibitions.

Feria

The Latin word meaning "HOLY DAY".

Tarshish

The merchant city mentioned in the Book of Ezekiel (588 BC) where silver, iron, tin, and lead were traded in fairs.

Charlemagne (747 – 814)

The Emperor during whose time commerce was reborn and fairs reappeared at trade routes and religious congregations.

The Great London Exhibition of 1851

Commonly accepted as the first major international fair held in the Contemporary Age.

Trade Fair

A large public event or show where goods and services are bought and sold, advertisement occurs, and industry professionals meet.

Congress

A large formal meeting of representatives from countries or societies at which ideas are discussed, information is exchanged, and knowledge is shared.

Exhibition

An event or collection of objects shown publicly by an institution or individual with the main goal of being known and networking.

Fair Trade

A way of buying and selling products that makes certain that the people who produce the goods receive a fair price.

SMART Goals

An acronym for setting objectives that are Specific, Measurable, Achievable, Realistic (or Results-Focused), and Timely.

Specific (SMART)

Well defined, clear, and unambiguous goals that consider the five "W" questions: Who, What, Where, When, and Why.

Measurable (SMART)

Goals with detailed criteria and indicators to determine progress and verify if the goal has been reached.

Achievable (SMART)

Goals that are attainable and not impossible, involving an assessment of available resources and capabilities.

Realistic (SMART)

Goals that can be realistically achieved given the available resources, time, and the level of commitment.

Timely (SMART)

Goals that are time-bound with a clearly defined timeline, including a starting date and a target date.

Imitation (Fair Participation Error)

Participating in a fair simply because competitors are attending, even if it is not related to strategy or the yearly budget.

Routine (Fair Participation Error)

Attending a fair because it is a standard part of annual business activities without considering if it is actually profitable.

Sales Objective

A primary company goal to increase results by preparing original campaigns for the many potential customers attending an event.

Image and Promotion Objective

A strategy to build stronger businesses with current clients or sign new agreements with potential customers by showing institutional strengths.

Research and Development (R&D) Objective

Using fairs to analyze competitors’ strategies, perform internal data analysis, and try new products and services.

Key Areas for Focus

The three big areas where institution goals should be focused: Economic, Social, and Environmental.