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Conformity
adjusting one’s behavior or thinking to coincide with a group standard
Which factors encourage conformity?
-feeling insecure or uncertain
-in a group of 3+
-safety
-unanimous agreement among others
obedience
complying with a direct order from someone perceived as an authority figure
social norms
unspoken, informal rules that define what kind of behavior is appropriate in given situation
Social influence theory
People adjust their behaviors and attitudes based on the influence of others
Normative
Going along with others in pursuit of social approval or avoiding disapproval/rejection
like wearing clothes similar to your friends
Informational
Going along with others because their ideas and behavior make sense
like deciding which side of the road to drive on
Elaboration likelihood model
People vary in willingness and ability to scrutinize an argument or position
Central route persuasion
Attitudes influenced by logical arguments
like high elaboration; facts and stats
Peripheral route persuasion
Being influenced by incidental cues
like low elaboration; feelings
Halo effect
Cognitive bias in which our overall impression of a person or thing is based on a single trait or attribute
Foot-in-the-Door Phenomenon
Tendency for people who have agreed to a small request to comply later with a larger one
door-in-the-face technique
following up an extravagant request with a reasonable one such that the (guilty) subject complies
social psychology
The scientific study of how people think about, influence, and relate to one another
social thinking
perception of selfs and others; beliefs and judgments
explanatory style
a person’s tendency to explain the cause of events in their life
pessimistic style
setbacks viewed as personal, permanent, and persuasive
optimistic style
setbacks viewed as temporary and isolated, may attribute bad experiences to bad luck
personalization
do I internalize or externalize the cause of this event? (is it me)
permanence
do I think the cause of this event is something permanent or temporary?
pervasiveness
does the cause of this event cause other events in my life
person perception
the process of forming impressions of others
attribution theory
tendency to give a casual explanation for behavior (our own or others)
we believe behavior is caused by personality or situation
attribute
quality or characteristics considered an inherent part of someone or something
dispositional attributions
behavior due to personal traits, feelings
situational attributions
behavior due to the environment
fundamental attribution error
underestimating the impact of the situation and overestimating the impact of personality when explaining another person’s action
actor-observer bias
a cognitive bias where people tend to attribute their own actions differently than they attribute the actions of others (negative actions)
personal control
our sense of control vs helplessness over our environment/ situation
internal locus of control
I believe I control my fate
external locus of control
chance or outside forces control my fate
social comparison
evaluating oneself by comparing with others
upward
comparing with someone better
downward
comparing with someone “worse”
relative deprivation
thinking you are worse off than who you compare yourself to
mere exposure effect
when repeated exposure to novel stimuli increases liking
self-fulling prophecy
behaving in ways that reinforce your beliefs and actions, causing them to come true
Stereotypes
are a (usually) unconscious shortcut to reduce our cognitive load (info taking up space in working memory
Prejudice
Preconceived, typically negative attitude (general feeling) toward a specific group and its members
Prejudice Implicit
: unconscious attitudes about a stereotyped group that operate automatically, outside of conscious awareness
Prejudice explicit
Conscious and openly expressed negative attitudes about a stereotyped group; these are deliberate and can be verbalized
Discrimination
Unjustifiable negative behavior toward a group or its members (prejudice + action)
the just word hypothesis of the phenomenon
is when a person sees the world as a fair place
-good things happen to good people
ethnocentrism
we tend to see our ethnicity or social group ad being the correct & most just compared to other groups
ingroup
those with who you share a common idenity
outgroup
disparaging those outside your group
in-group bias
tendency to favor ones’ own group
outgrip homogeneity bias
perceiving out-group members as more similar than they truly are
confirmation bias
only seeking information that is likely to support ones decisions and/or beliefs
belief perservance
our tendency to maintain a belief even when faced with contradictory evidence
cognitive dissonance
discomfort caused by inconsistency between our thoughts or our actions (beliefs and behaviors don’t align)
ways to reduce dissonance
adding a change in a belief
rationalizing the behavior
changing behavior
Ash conformity study
test the idea of conformity
The number of participants who conformed when all conferees gave the wrong answer
confederates- an experimenter faking at being a participant
The number of people who were willing to give the wrong answer increased at 3 people
milgram shock experiment
learner pretends to get shocked & feel pain
experimenter- asks questions, urges subject to continue
subject- participants giving shocks
every participants shocked the learner at least once
social inhibition
performing worse on a task in front of others (occurs with complicated or new tasks)
social loafing
tendency for people in a group to exert less effort together compared to when each person is individually accountabe
altruism
an unselfish regard for the welfare of others, or engaging in acts of kindness without expecting anything in return
social responsibility norm
the expectation that people will help those in need of help
bystander effect
tendency to be less likely to give aid if other bystanders are present
diffusion of responsibility
dividing the feeling of responsibility by the number of people present
superordinate goals
a shared goal that overrides differences among people and requires their cooperation
social trap
a person or group of people actively works to attain a short-term goal, which will ultimately have long-term consequences for the larger population
false consensus effect
a cognitive bias where individuals overestimate the extent to which opinions or behaviors are shared by others
groupthink
when the desire for harmony in a decision-making group overrides realistic appraisal of alternatives
group polarization
when the decisions and opinions of people in a group setting become more extreme than their actual, privately held beliefs after group discussions
deindividuation
loss of self-awareness and self-restraint in group situations that foster arousal and anonymity (impulsive, less need for social approval)
social facilitation
performing better on task in front of others
social-cognitive theory of personality
views behavior as influenced by the interaction between people and their social context (environment)
reciprocal determinism
thoughts, behaviors, and environment continuously interact with each other
Behavior is not only caused by personality or the environment
self-concept- perception of self
beliefs, attitudes, feelings about myself
how I see myself
self-esteem- self worth
personal evaluation of my worth
pride in myself as a human being, valuable
self-efficacy-ability to succeed
confidence I can perform a specific behavior or achieve a desired outcome
trait
a characteristic pattern of behavior
big five trait theory
suggests that personality can be fully described using five primary traits
-openness, conscientiousness, extraversion, agreeableness, neuroticism
personality inventory
a psychological test designed to assess a wide range of personality traits, allowing for the evaluation of multiple traits simultaneously
self-serving bias
good stuff- because im smart and good
bad stuff- because my situation and im unlucky
implicit attitudes
unconscious, automatic evaluations toward people, objects, or concepts, often formed through past experiences and social influences.
social reciprocity norm
where people feel obligated to return favors, gifts, or kind acts
free association
a method of exploring the unconscious by relaxing & saying whatever comes to mind
dream analysis
share dream
explore symbols through free association
therapist offers interpretation of latent content
personality
an individual’s unique pattern of thoughts,
projective assessments pros and cons
pros- Less face validity (harder to “cheat”), More flexibility (unlimited answers)
cons-Limited reliability and validity, Subjective scoring, Influence of the psychologist
Projective Assessments: Rorschach Inkblot
Analyzes client’s interpretations of inkblots to identify their inner feelings they projected onto the blot
psychodynamic theory
behavior is influenced by unconscious thoughts, feelings, and conflicts
-childhood experiences
The unconscious- Fred:
a reservoir of unacceptable thoughts, wishes, feelings and memories
the unconscious- contemporary
information processing of which people are unaware
the unconscious- Id/ego/superego
id- pleasure
ego-reality
superego-morality
defense mechanisms
Was that ego unconsciously distorting reality to reduce anxiety and protect itself
denial
refusing to accept real events because they are unpleasant
displacement
transferring inappropriate urges or behaviors onto a more acceptable or less threatening target
projection
attributing unacceptable desires to others
rationalization
justifying behaviors by substituting acceptable reasons for less accurate real reasons
reaction formation
reducing anxiety by adopting beliefs contracy to your own beliefs
regression
returning to coping strategies for less mature stages of development
repression
suppressing painful memories and thoughts
sublimation
redirecting unacceptable desires though socially acceptable channels
Psychoanalysis
Freud’s approach to psychotherapy and treating mental illness
Resilience
Ability to adapt and “bounce back” from challenges