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What is a characteristic that applies only to economic services?
A. useful
B. physical
C. scarce
D. intangible
D. intangible
The north ridge diner is always swamped during the weekends. what could the restaurant do to keep customers from becoming impatient while they wait?
A. Alert guests that their tables are ready via text message
B. check reviews to see how customers feel about the wait time
C. determine which aspect of restaurant operations is slow
D. give a discount to guests who wait over 30 mins
A. Alert guests that their tables are ready via text message
BTA enterprises used overly aggressive advertising tactics to discredit the MZT Company, its primary competitor. As a result, the MZT Company's sales and stock values have plummeted over the past few months. This situation is an example of:
A. a criminal offense
B. misappropriation
C. an intentional tort
D. negligence
C. an intentional tort
Shantrell is developing an organized chain of command for her growing business. One important consideration in building her chain of command is making sure that the plan shows a clearly defined line of authority that connects all of her employees. In other words, Shantrell needs to keep the ____ in mind as she develops her chain of command.
A. division of labor
B. unity of command
C. scalar principle
D. matrix structure
C. scalar principle
Hotels benefit from selling gift certificates to guests because these gift certificates
A. can extend the customer base of the hotel
B. provide an experience, not just a product
C. are redeemable at any time by the recipient
D. are a small production investment for the hotel
A. can extend the customer base of the hotel
When upselling to customers, it is important to
A. suggest the better quality, higher priced item
B. recommend at least three additional items
C. mention that you work on commission
D. help customers make good buying decisions
D. help customers make good buying decisions
the automaker Honda has launched an advertising campaign to promote its newest Civic model. Honda is using ___ product promotion to build awareness of the Civic's newest features
A. patronage
B. institutional
C. primary
D. secondary
D. secondary
Businesses benefit when bundling products because this strategy
A. represents value and savings
B. reduces the overall price
C. increases sales revenue
D. establishes brand loyalty
C. increases sales revenue
Which of the following types of careers typically requires a high school diploma and a bachelors degree in hospitality and tourism:
A. entry-level hotel employee
B. hotel front desk manager
C. hotel manager
D. hospitality management professor
C. hotel manager
Which of the following are two examples of threats to data security:
A. identity theft and encryption fraud
B. malware attacks and identity theft
C. encryption fraud and antivirus scams
D. antivirus scams and malware attacks
D. antivirus scams and malware attacks
Riley is a 28-year-old young professional who enjoys experiencing new cultures. Instead of traveling with family or friends, she prefers to make solo trips. Traveling alone allows her to truly enjoy her experience without the distraction of others. The growing popularity of solo travel is a(n) ____ hospitality and tourism industry.
A. guest trend
B. technological change
C. economic trend
D. regulatory shift
A. guest trend
Ahmed wants to determine his company's earnings before interest, taxes, depreciation, and amortization (EBIDA). Some of the intormation that he needs in order to calculate EBIIDA is tound on the income statement, but other necessary intormation appears on the cash flow statement. What intormation does Ahmed need to gather from his company's cash flow statement?
A. Earnings and depreciation
B. Depreciation and amortization
C. Amortization and tax
D. Tax and interest
B. Depreciation and amortization
which of the following is most likely a reason why a manager might want to get external feedback about his/her business:
A. to meet new employees and identify their strengths
B. to learn about customers' interactions with the business
C. to improve the payroll process
D. to increase employee productivity
B. to learn about customers' interactions with the business
during an economic recession, tourists are most likely to
A. spend less and take shorter trips locally
B. spend more and travel to reduce stress
C. stop traveling entirely
D. invest in travel bonds
A. spend less and take shorter trips locally
which of the following laws would impact the greatest number of businesses within the state of Nebraska:
A. Nebraska minimum wage increase
B. Nebraska sales tax rate increase
C. federal law requiring that all employers provide paid vacation time
D. federal law requiring that all interns be paid the average industry standard
B. Nebraska sales tax rate increase
Marco is working with a new client, Adam, and wants to make sure their partnership starts off right. before dicussing business, Marco decides to initiate some small talk. which of the following topics would best help Marco build rapport with Adam:
A. marcos accomplishments
B. the upcoming election
C. personal questions about adam
D. this week's rainy weather
D. this week's rainy weather
which of the following statements about the cornell note-taking system is true:
A. the cornell note-taking process requires extensive preparation prior to writing down any notes
B. an important step in the cornell note-taking process involves writing a summary of each page of notes
C. note takers using the cornell note-taking process should use long sentences when writing the main ideas
D. the cornell note-taking process involves dividing each page of notes into two sections: a title and the main ideas
B. an important step in the cornell note-taking process involves writing a summary of each page of notes
which of the following is an example of a positive nonverbal communication
A. standing straight with your hands on your hips
B. maintaining eye contact at all times
C. standing straight with your arms by your sides
D. sitting with your arms crossed
C. standing straight with your arms by your sides
backward integration
a growth strategy by which companies acquire business supplying them with products or services
e.g. restaurant chain purchasing a bakery
aural
the dimension of atmosphere relating to volume and pitch
augmented products
additional consumer services and benefits built around the core and actual products
gophers
designed for distributing, searching, and retrieving documents over the internet
requisition
written request to obtain supplies/ingredients
amplified word-of-mouth
marketeers purposely encourage their customers to share information about business with others in community
reference group
group you aren't part of but would like to be
descriptive analytics
organizes information into its simplest form and summarizes it for decision-making purposes (determining averages, frequency, percentages)
stages of entrepreneurial process
discovery - identifying problems
concept development - refining idea, business plan/model development
resourcing - funding/employees
actualization - implementing business plan/launching operations
harvesting
undervaluing stocks
market price is lower than what the stock is actually worth
even pricing
pricing at a whole rounded number
change management plan
document that outlines how to transition an organization from its current state to a desired future state d
dispatching
issuing orders for production to start
conversion process
process of turning inputs into usable products (not resource transformation)
association learning
discovering that customers who engage in one activity also engage in a similar activity
company leads
potential customers who have shown interest in a product or service
mro goods
maintenance, repair, and operations goods
not goods sold to customers but keep bsuiness running
authorization
checking whether the user has the authorization to start the transaction (to prevent fraud)
groupthink
when a group makes irrational decisions due to a desire to conform
accumulated interest
total interest earned on an investment or owed on a debt over a specific period
transaction fees
costs incurred when businesses process customer payments
tort vs misappropriation vs negligence
tort - broad category encompassing all civil wrongs
negligence - type of tort based on carelessness or failure to exercise reasonable care
misappropriation - type of intentional tort involving the unauthorized use of anothers property, name, or trade secrets for ones own benefit
common law
law created by court decisions rather than written legislation
types of media
print - physical, printed aterials
broadcast - transmits information immediately to a large audience via airwaves, cable, or satellite
digital - content available over internet
out-of-home - advertising or info placed in public spaces
black hat seo strategy
practices that subvert search engine guidelines with the goal of gaining higher ranks (text that is only visible to search engines goes against guidelines)
loss leader pricing
sell popular product below cost to attract customers with the aim of boosting overall profitability
legal recourse
the right to take action in court
psychological pricing
psychological tactics to influence buying decisions
price lining
product categorized by overall value to customers
price skimming
company sets high initial price and lowers over time
penetration pricing
business newly entering market offer low price
manufacturing inventory
raw materials, work in progress, and finished goods managed to balance supply demand and production costs
aggregate inventory
total value or quantity of all stock keeping units across all locations at a specific time
just in time inventory
materials are recieved from supplies as they are needed for production
minimizes storage costs and waste
buffer inventory
extra inventory held beyond expected demand to mitigate sudden demand spikes
universal life insurance
permanent life insurance that offers flexible premiums
higher risk if cash value cannot cover policy costs
disability insurance
replaces a portion of your income if illness or injury prevents you from working
term life insurance
life insurance that lasts for a set amount of time
long term care insurance
covers services for chronic illnesses or disabilities (not usually covered by medicare)
title, lien, principal (in regards to interest)
title - legal ownership of property
lien - right to keep possession of property belonging to another person until debt is paid
principal - amount you borrowed and have to pay back
goal vs vision
goal - specific, measurable, time-bound
vision - long-term, overarching, inspirational
net vs gross profit
net - after taxes
gross - before taxes
economic vs non economic wants
economic - requires money to satisfy
noneconomic - doesn't require money to satisfy
downwards communication
flow of information from upper management down to lower-level employees
upwards communication
flow of information from lower-level employees to higher-level management
verbal communication
use of spoken or written words to share information
lateral communication
exchange of information at the same organizational level
formal communication
official structured exchange of information following predefined channels and hierarchies
patent vs copyright vs trademark
patent - protect functional inventions or processes
copyright - protect original creative works
trademark - protect brand identity
expropriation
government-forced seizure of private property or assets for public use
strategic
high-level long-term objectives that align organization mission with long-term visiion
Specific
Measurable
Achievable
Relevant
Time-bound
tactical goals
specific, short-term goals that bridge gap between high-level strategy and daily operations
achieved within 1-3 years
product goals
long-term objective that describes future state of product and guides product development
cultural goals
shape organization workplace environment, values, and behaviors
asset depreciation
systematic reduction in the recorded cost of a tangible asset over its useful life
quantitative reasoning
ability to analyze, model, and interpret real-world situations using numerical data
rule induction
machine learnign method that extracts formal if-then rules from data to identify patterns and predict outcomes
random access memory
volatile
high-speed, short-term memory that temporarily stores active data and applicaitons for access by the cpu
hard disk drive
non-volatile (stays stored even after powered off)
stores digital content like operating systems, applications, and files
central processing unit
responsible for executing instructures, managing data flow btw components, performing operations
web hosting service
rents out secure server space to store website files, making them accessible to vistors on the internet
cash control procedures
segregating duties, limiting access to cash, conducting daily reconciliations
certificates of deposit
safe, low-risk savings account
pays fixed interest rate for specific term
early withdrawal triggers penalties
collectibles
high-growth industry driven by demand for rare items
holding company
parent corporation that owns controllign shares of other companies (known as subsidiaries) without engaging in day-to-day operations
retirement fund
401k
designed to build long-term savings for life after work
retail bank
provides financial services directly to indvidiual consumers and small business rather than large corporations
(corporate bank services focus on larger institutions)
municipal bonds
debt securities issued by state and local governments to fund public projects (schools, highways)
investors lend money
corporate bonds
debt sercurities issed by companies to raise capital for operations
investors lend money to coporation -> pays regular interest
banknotes
specific paper currency issued by central bank or authorized bank
legal tender
any currency declared by law to be valid for settling debts
real gdp
adjusts for inflation
nominal gdp
current prices
doesnt adjust for inflation
GDP
total market value of all final goods and services produced within a country in a given period
consumption + government spending+ investment + net exports
depreciating exchange rates
supply of currency increases
demand falls
high inflation rates
economic instability
trade deficit
appreciating exchange rates
demand for currency increases
lower inflation
strong GDP
growth/low unemployment
trade surplus
modem
connects home network to internet service provider
stocks vs bonds
stocks - ownership in company aimed at high growth -> higher potential returns (more risky)
bonds - loans made to entities (companies/governments) for fixed income -> stability and regular interest (safer)
mutual funds
investment vehicles that pool money from many investors to purchase a diversified portfolio of stocks, bonds, or other securities managed by professionals
gain money through dividends/interests on securities or capital gains from selling securities at a profit
examples: equity funds, fixed-income funds
contributed capital
total cash or assets investors/owners provide to a company in exchange for stock
part of shareholders equity
credit vs debit cards
credit cards - borrow money up to a limit that is repayed later
debit cards - deduct funds directly from checking account
economic systems
provide an organized framework for societies to manage scarcity