Lecture 3 - Dual Modes

Social Priming

(synonym for behavioral priming, often) Exposure to subtle environmental stimuli (words, images, actions) subconsciously influences subsequent thoughts, feelings

Types of priming studies that are currently relevant to the field of Psychology

Perceptual, Affective, Semantic, Syntactic priming

Dual process model of impression formation (Brewer 1988)

People form initial impressions automatically. If the person is relevant and perciever is involved, they will personalize with a more deliberate impression. Perceivers may switch from automated to controlled processing to form impression of a person

Continuum Model (Fiske & Neuberg, 1987)

Evolving spectrum of processes to form an impression, ranging from automatic, category-based processes to deliberate and personalized impression formation processes about an individual

MODE Model (Fazio, 1983)

MODE = Motivation and Opportunity as Determinants of the Attitude-Behavior relation. The relationship between attitude and behavior depends on individual's motivation and opportunity to engage in deliberate processing, but attitude only predicts behavior when people have high motivation and opportunity.

Motivation

refers to individual's willingness to engage in effortful, systemic processing of relevant info before acting.

Opportunity

efers to the availability of

cognitive resources and sufficient time to

engage in deliberative processing.