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Who proposed the theory ?
Bandura 1972
What is different from the behaviourist approach ?
frames it to include how people learn from others (children especially)
Who do children learn from and how ?
observe and imitate behaviour
role models - parents , older siblings , celebs
people that possess similar characteristics - same sex parent
models tend to be older, more influential and possess high status and desirable qualities
social contexts - not innate but absorbed by individual
What is the indirect learning through rewards from others called?
vicarious reinforcement
What must occur for imitation to happen ?
the model must be rewarded for behaviour rather than punished
Why is vicarious reinforcement more advanced than behaviourist?
has a degree of cognition
What 4 mediational processes sum up the cognitive side of SLT?
Attention
Retention
Motor Reproduction
Motivation (self efficacy too )
What is the purpose of the mediational processes?
intervene in the learning process to decide if behaviour should be repeated
What does attention refer to ?
noticing behaviour - awareness
What does Retention refer to ?
withholding the behaviour and the mechanism behind it
What is motor reproduction ?
the extent the observer can successfully imitate same behaviour
What does motivation refer to ?
the individual desire to perform behaviour - the need to be rewarded for behaviour
What 2 processes are learning the behaviour?
attention
retention
What 2 processes are performing behaviour ?
motor reproduction
motivation
How is the learning and performance different to behaviourism ?
learning can occur some time ago and can be performed a different setting
Bandura conducted his own study in 1961 , what did he want to demonstrate?
children can learn aggression through observation
What was Banduras sample and how did he divide them?
72 children aged 3-6
divided into 3 groups
Aggressive model group - adult acting aggressively toward bobo doll
Non aggressive group
Control group - no exposure to adult model
What was the procedure ?
child exposed to environment - toys including bobo doll
behaviour observed
What did Bandura find ?
those exposed to the aggressive model would replicate more often behaviour with both physical and verbal aggression
other groups had much less aggression
What implications did banduras findings have ?
exposure to violence in media can increase viewer’s aggressive behaviours
what is self efficacy ?
the belief in ones self to succeed in specific situations or tasks
When Bandura repeated his study , what did he alter ?
had adult model’s aggressive behaviour rewarded , punished or no consequences