mission, vision, and values

strategic planning is.....

a set of actions carried out in a given context, with the aim of achieving a broadly defined goal or objective

the art of formulating business strategies, implementing them, and evaluating their impact based on organizational objectives

what are the reasons for doing strategic planning?

-market niche- new markets are appearing or there is new market segmentation

-provide a better product or a new service to better meet customer needs

-new uses of existing products or services

-new products or services

when we are presenting the idea of strategic planning to the company, we must use ______ (few/many) words that clearly convey the essence of the business to be started

few

we must be careful with language in order to transmit everything in a few words

what 3 concepts define and guide our organization's ability to create the future?

mission- who am I?

vision- where do I want to be in the future?

values- How am I going to achieve it? (ethical)

what is the mission?

what do we want our company to be?

what is our challenge and aim?

this must be difficult but attainable.

we summarize in a few words where we want to get, reasonably.

what questions does our mission answer?

which customer need will the product satisfy?

who am I addressing to (who are the end customers)?

how is that demand going to be met?

to what point is this business innovative?

"We help our clients to take the bet decision to improve their pet's health, obtain their welfare, and keep a good quality of life"

"We offer a high-quality professional service with state of the art facilities"

these are examples of a company's _________

mission (who we want to be)

what is a company's vision?

A company's aspirations and goals- who they want to be in the future

it answers these questions:

-which demands will be met in 3-5 years?

-does this specific demand exist now?

-do I have to create it?

-if this need already exists, who is satisfying it and how?

-what makes my different from my competitors?

"We have the human and material resources to provide a state-of-the-art service 24 hours a day"

"Our clients are proud to be advised about their pets health. We have achieved the profitability that guarantee our company's good health"·

these are examples of a company's _______

vision

what are a company's values?

A company's values are the beliefs, traits, and behavioral norms that company personnel are expected to display in conducting the company's business and pursuing its strategic vision and mission.

to create the values, we must think and define which are the ethical values the company will be based on.

the _____ of a business are NON NEGOTIABLE

values

the team must bear them and assume them if there is any conflict

"To be the most successful and respected industrial speciality chemical company in the world" is an example of a businesses ______

values

"partner actively with our customers to provide innovative and sustainable technical solutions to help them increase productivity, reduce costs, and minimize risks:

this is an example of a company's ______

mission

"open communication, integrity, innovative, customer focus" are examples of a business's __________

values

"We offer quality services to improve the welfare and health of pets, accompanied by a satisfactory treatment to the client, relying on my experience as a veterinarian and the use of new technological sources."

is this a mission, vision, or value?

mission

"We achieve to obtain the trust of our clients so that the CAP veterinary center becomes their preferred place for the care of their pets, performing innovative techniques with the support of new technologies that allow us to improve their health and well-being."

is this a mission, vision, or value?

vision

Trust, friendship, professionalism, order, punctuality, and professional ethics with the pets and their owners, in front of all the services offered.

-Achieve goals with enthusiasm and search for internal and external customer satisfaction through the quality of service.

-Prioritize initiative, innovation, creativity and commitment to the company in the search for continuous improvement

these are examples of a mission, vision, or values?

values

strategic objectives are useful to establish.....

the steps that will lead you to achieve the mission.

what is the difference between the mission and the objectives of a company?

mission- the corporate philosophy. generally who the company wants to be.

objectives- specific goals that help to achieve the mission

the strategic objectives of a company are established following what acronym guideline?

SMART

Specific

Measurable

Attainable

Responsible person

Time specific

SMART stands for....

what is it used for?

Specific- how much and what kind of each goal we will write

Measurable- set number/quantitative goals

Attainable- the goals must be achievable

Responsible person- assign the goals to a specific department

Time specific- set a time goal

used to establish the company's strategic objectives

when a company states who they are, this is the _____ statement

mission

when a company states what they want to become, this is the _____ statement

vision

when a company states how they will achieve their vision, this is the _____ statement

strategy