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Bottom-Up Processing
Processing that begins with sensory information entering the brain and builds upward to create perception.
Example: seeing separate lines and colors before recognizing a face
Top-Down Processing
Processing guided by expectations, prior knowledge, and experiences.
Example: reading messy handwriting because you understand the sentence context
Schema
Mental framework or organized pattern of knowledge used to interpret information. Example: knowing what usually happens at a restaurant
Perceptual Set
Tendency to perceive something in a certain way because of expectations or experiences
Gestalt Psychology
Psychological approach emphasizing that people naturally organize sensory information into meaningful wholes rather than separate parts
Closure
Tendency to mentally fill in missing parts of an incomplete image to see a complete object
Figure and Ground
Organizing visual information into an object that stands out (figure) and the background behind it (ground)
Proximity
Tendency to group objects that are close together
Similarity
Tendency to group objects that look alike in color, shape, or size
Attention
Process of focusing awareness on certain stimuli while ignoring others
Selective Attention
Focusing on one specific stimulus while filtering out competing information.
Example: listening to a teacher while ignoring hallway noise
Cocktail Party Effect
Ability to notice personally important information, like your name, even while focusing on something else
Inattentional Blindness
Failure to notice visible objects because attention is directed elsewhere
Change Blindness
Failure to notice changes in the environment, especially when attention is distracted
Binocular Depth Cues
Depth cues requiring both eyes to judge distance and depth
Retinal Disparity
Difference between the images seen by each eye; the brain uses this difference to perceive depth
Convergence
Inward turning of the eyes when focusing on nearby objects; greater turning indicates closer distance
Monocular Depth Cues
Depth cues that can be perceived with one eye alone
Relative Clarity
Objects that appear clearer are usually perceived as closer
Relative Size
Smaller-looking objects are perceived as farther away if actual size is assumed equal
Texture Gradient
Gradual change from coarse to fine texture signals increasing distance
Linear Perspective
Parallel lines appear to move closer together as distance increases
Interposition
When one object blocks another, the blocking object is perceived as closer
Apparent Movement
Illusion of movement created when still images are shown rapidly in sequence, like movies or animations
Color Constancy
Perceiving familiar objects as having consistent color despite changes in lighting
Size Constancy
Perceiving objects as remaining the same size even when distance changes retinal image size
Shape Constancy
Perceiving familiar objects as maintaining the same shape despite changes in viewing angle
Prototypes
Mental images or best examples of a category. Example: a robin may be a prototype for "bird."
Schemas
Organized mental frameworks that help people interpret and organize information based on past experiences
Assimilation
Interpreting new information using existing schemas. Example: calling a zebra a horse because it fits an existing "horse" schema
Accommodation
Adjusting or creating schemas when new information does not fit existing ones.
Example: learning that zebras are different from horses
Algorithms
Step-by-step procedures that guarantee a correct solution if followed properly. Example: using a math formula
Heuristics
Mental shortcuts that speed up problem-solving and decision-making but may lead to errors
Representativeness Heuristic
Judging probability based on how much something matches a prototype or stereotype
Availability Heuristic
Estimating likelihood based on how easily examples come to mind.
Example: fearing plane crashes after hearing news stories about them
Mental Set
Tendency to approach problems using methods that worked in the past, even if better solutions exist
Priming
Exposure to one stimulus influencing response to another stimulus, often unconsciously
Framing
The way information is presented influences decisions and judgments
Gambler's Fallacy
False belief that past random events affect future random events.
Example: thinking heads is "due" after many tails in a row
Sunk-Cost Fallacy
Continuing something because of already invested time, money, or effort, even when stopping would be better
Executive Functions
Mental skills involved in planning, attention, organization, self-control, and decision-making
Creativity
Ability to produce original and valuable ideas or solutions
Divergent Thinking
Type of thinking that generates many possible ideas or solutions. Often linked to creativity
Convergent Thinking
Type of thinking focused on finding one correct answer or solution
Functional Fixedness
Inability to see new uses for familiar objects. Example: only seeing a paperclip as something for holding papers together
Storage
The process of keeping information in memory over time
Retrieval
The process of accessing and bringing stored information back into awareness
Explicit Memory
Memory of facts and experiences that can be consciously recalled. Example: remembering a birthday party
Episodic Memory
Type of explicit memory involving personal experiences and specific events
Semantic Memory
Type of explicit memory involving facts, concepts, and general knowledge. Example: knowing Paris is the capital of France
Implicit Memory
Memory that influences behavior without conscious awareness
Procedural Memory
Type of implicit memory involving skills and actions. Example: riding a bike
Prospective Memory
Remembering to perform actions in the future. Example: remembering to submit homework later
Long-Term Potentiation (LTP)
Lasting strengthening of neural connections after repeated stimulation, believed to help form memories
Working Memory Model
Model explaining how short-term information is temporarily stored and actively manipulated
Primary Memory System
System responsible for holding information currently being used or attended to
Working Memory
Active mental system used to hold and process information temporarily.
Example: doing math in your head
Central Executive
Part of working memory that directs attention and coordinates other memory systems
Phonological Loop
Part of working memory that temporarily stores verbal and auditory information
Visuospatial Sketchpad
Part of working memory that temporarily stores visual and spatial information
Long-Term Memory
Relatively permanent and limitless storage of information
Multi-Store Model
Model stating memory moves through sensory memory, short-term memory, and long-term memory
Sensory Memory
Very brief storage of incoming sensory information
Iconic Memory
Brief visual sensory memory lasting a fraction of a second
Echoic Memory
Brief auditory sensory memory lasting a few seconds
Automatic Processing
Encoding information without conscious effort. Example: remembering the meaning of common words
Effortful Processing
Encoding information through attention and conscious effort.
Example: studying vocabulary terms
Encoding
Process of converting information into a form that can be stored in memory
Levels of Processing Model
Theory stating deeper processing leads to stronger and longer-lasting memories
Shallow Encoding
Encoding based on basic features such as appearance or sound
Deep Encoding
Encoding based on meaning, understanding, and connections, leading to better memory retention
Structural Encoding
Encoding based on physical appearance or structure of information
Phonemic Encoding
Encoding based on the sound of information
Semantic Encoding
Encoding based on meaning and understanding, usually producing the strongest memories
Mnemonic Devices
Memory techniques that use associations, patterns, or imagery to improve recall.
Example: acronyms like "HOMES" for the Great Lakes
Method of Loci
Mnemonic technique involving mentally placing information in familiar locations and recalling it by visualizing those places
Chunking
Organizing information into meaningful groups to make it easier to remember.
Example: remembering a phone number in sections
Categories (Grouping)
Organizing information into related groups to improve memory and understanding
Hierarchies (Grouping)
Organizing information from broad categories to more specific details
Spacing Effect
Tendency for distributed study sessions over time to improve long-term memory more than cramming
Memory Consolidation
Process in which memories become more stable and long-lasting after encoding
Massed Practice
Studying large amounts of information in one long session, often called cramming
Distributed Practice
Studying information across multiple shorter sessions over time, which improves retention
Serial Position Effect
Tendency to remember the first and last items in a list better than the middle items
Primacy Effect
Better memory for items presented at the beginning of a list because they are rehearsed more
Recency Effect
Better memory for the most recently presented items because they are still in short-term memory
Sensory Memory
Very brief storage of sensory information lasting only moments after a stimulus is detected
Short-Term Memory
Temporary memory system that briefly holds small amounts of information before it is forgotten or transferred to long-term memory
Maintenance Rehearsal
Repeating information over and over to keep it in short-term memory.
Example: repeating a phone number until dialing it
Elaborative Rehearsal
Linking new information to meaning, prior knowledge, or personal experiences to improve long-term storage
Memory Retention
Ability to keep and preserve information over time
Autobiographical Memory
Memory of personal life events and experiences
Retrograde Amnesia
Loss of memories formed before an injury or traumatic event
Anterograde Amnesia
Inability to form new long-term memories after brain injury or trauma
Alzheimer's Disease
Progressive brain disorder causing memory loss, confusion, and decline in thinking abilities
Infantile Amnesia
Inability to remember most experiences from early childhood, usually before age 3 or 4
Recall
Retrieving information from memory with little or no external cues.
Example: answering an FRQ from memory
Recognition
Identifying previously learned information when it is presented.
Example: choosing the correct answer on a multiple-choice test
Retrieval Cues
Stimuli or hints that help trigger memories.
Example: a song reminding you of a past event
Context-Dependent Memory
Improved memory retrieval when a person is in the same environment where the memory was formed