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Hypothesis
Tentative explanation - must be FALSIFIABLE - able to be supported or rejected
Operational Definition
Clear, precise, quantifiable definition of your variables - allows replication and collection of reliable data
Qualitative data
Descriptive data (eye color)
Quantitative data
Numerical data - IDEAL and necessary for statistics
Population
Everyone the research could apply to
Sample
The people (or person) specifically chosen for your study
Correlation
Identify relationship between two variables
Directionality problem
Which direction does the correlation go?
3rd variable problem
Different variable is responsible for relationship
Positive Correlation
Variables increase & decrease together
Negative Correlation
As one variable increases the other decreases
Independent Variable
Purposefully altered by researcher to look for effect
Experimental Group
Received the treatment (part of the IV); can have multiple experimental groups
Control Group
Placebo, baseline (part of the IV); can only have 1
Dependent Variable
Measured variable (is DEPENDENT on the independent variable)
Placebo Effect
Any observed effect on a behavior that is 'caused' by the placebo
Double-Blind
Experiment where neither the participant nor the experimenter are aware of which condition people are assigned to
Single-Blind
Only participant blind - used if experimenter can't be blind
Confound
Error/flaw in study that is accidentally introduced
Random Assignment
Assigns participants to either control or experimental group at random
Naturalistic Observation
Observe people in their natural settings
Case Study
Studies ONE person (usually) in great detail
Meta-Analysis
Combines multiple studies to increase sample size and examine effect sizes
Descriptive stats
Show shape of the data
Mean
Average (use in normal distribution)
Median
Middle number (use in skewed distribution)
Mode
Occurs most often
Standard deviation
Average amount the scores are spread from the mean
Inferential Statistics
Establishes significance (meaningfulness)
Statistical Significance
Results not due to chance, experimental manipulation caused the difference in means
Confidentiality
Names kept secret
Informed Consent
Must agree to be part of study
Debriefing
Must be told the true purpose of the study
Surveys
Usually turned into correlation; subject to self-report bias
Random Sample
Method for choosing participants for your study
Representative Sample
Sample mimics the general population
Convenience Sample
Select participants on availability
Cultural norms
Behaviors of a particular group can influence research results
Cognitive bias
Bias in thinking/judgment
Confirmation bias
Find info that supports our preexisting beliefs
Hindsight bias
'I knew it all along'
Overconfidence
Overestimate our knowledge/abilities
Hawthorne effect
People change behavior when watched
Endorphins
Decrease pain
Substance P
Pain regulation (abnormality increases pain and inflammation)
Hormones
If not in the nervous system, it's a hormone
Oxytocin
Love, bonding, childbirth, lactation
Adrenaline
Fight/flight
Leptin
Makes you full (stops hunger)
Ghrelin
Makes you hungry (turns you into a gremlin)
Melatonin
Sleep
Agonist
Drug that mimics a neurotransmitter
Antagonist
Drug that blocks a neurotransmitter
Reuptake
Unused neurotransmitters are taken back up into the sending neuron
Depressants
Decrease nervous system activity (e.g., alcohol)
Stimulants
Increase nervous system activity (e.g., caffeine & cocaine)
Hallucinogens
Hallucinations and altered perceptions (e.g., marijuana)
Opioids
Relieve pain (endorphin agonists) (e.g., heroin)
Tolerance
Needing more of a drug to achieve the same effects
Addiction
Must have it to avoid withdrawal symptoms
Withdrawal
Symptoms associated with sudden stoppage
Cerebellum
Movement, balance, coordination, procedural memory
Brainstem / Medulla
Vital organs (heart rate, blood pressure, breathing)
Reticular activating system
Alertness, arousal, sleep, eye movement
Cerebral Cortex
Outer portion of the brain - higher order thought processes
Amygdala
Emotions, fear
Hippocampus
Episodic and semantic memory
Hypothalamus
Reward/pleasure center, eating behaviors
Thalamus
Relay center for all but smell
Pituitary gland
Talks with endocrine system and hypothalamus - releases hormones
Broca's Area
Inability to produce speech
Wernicke's Area
Can't comprehend speech
Corpus Callosum
Bundle of nerves that connects the two hemispheres
Blindsight
Caused by lesions to primary visual cortex, people can 'see' despite being blind
Prosopagnosia
Face blindness - damage to occipital and/or temporal lobe
Alzheimer's
Destruction of acetylcholine in hippocampus, memory loss
Pain
Both mental and physical
Hot
Activation of warm and cold receptors
Taste (gustation)
6 taste receptors: bitter, salty, sweet, sour, umami (savory), oleogustus (fatty/oily)
Taste processing
Tongue, mouth, and brain process taste
Super tasters
Density of taste receptors makes people super tasters, medium tasters, or nontasters
Sensory interaction
Creates taste - without smell, taste isn't as strong or is absent
Smell (olfaction)
Only sense that does NOT route through the thalamus
Pheromones
Produce chemical signals within a species for attraction
Top-Down Processing
Whole idea (prior expectations) to smaller parts (painting with faces)
Bottom-Up Processing
Smaller Parts (sensory info) to Whole idea (dog of bunch of dots)
Schemas
Preexisting mental concept of how something should look (like a restaurant)
Perceptual Set
Tendency to see something as part of a group - speeds up signal processing
Gestalt Psychology
Whole is greater than the sum of its parts
Gestalt Principles
Include figure/ground, closure, proximity, similarity, constancies, apparent movement
Figure/ground
Organize information into figures (objects) that stand apart from surrounds (background)
Closure
Mentally fill in gaps
Proximity
Group things together that appear near each other
Similarity
Group things together based off of looks
Constancies
Recognize that objects do not physically change despite changes in sensory input (size, shape, brightness)
Apparent Movement
Objects can appear moving when they aren't (flip books, blinking lights)
Selective attention
Focus on one thing and block out other things
Inattentional Blindness
Failure to notice something added because you're so focused on another task
Change Blindness
Fail to notice a change in the scene
Cocktail party effect
Notice your name across the room when spoken, when you weren't previously paying attention