Market Assessment and Strategic Marketing Concepts

These flashcards cover key concepts related to market assessment, strategic marketing tools, and consumer behavior.

Landscape Assessment

A detailed analysis of the internal and external environment affecting a business, including competitors and market dynamics.

PESTLE Analysis

A tool for analyzing the macro-environment by examining Political, Economic, Socio-cultural, Technological, Legal, and Environmental factors.

5C Market Assessment Tool

A framework that includes Context, Consumer, Company, Competitors, and Collaborators to analyze the market environment.

Supplier Power

The ability of suppliers to influence the price of goods and the quality of products.

Buyer Power

The capacity of consumers to affect pricing and value offered by businesses.

Industry Rivalry

The extent of competition among existing firms within a market or industry.

Threat of New Entry

The risk that new competitors may enter the market and disrupt existing market dynamics.

Threat of Substitution

The likelihood that customers will switch to alternative products or services.

SWOT Analysis

A framework for identifying the Strengths, Weaknesses, Opportunities, and Threats related to a business or project.

Consumer Purchase Drivers

Factors that influence consumers' decisions to purchase a product, including needs, trends, and preferences.