coco Y7

Call to Action (CTA)

"Bring a reusable water bottle to school every day" is a clear call to action.

Counterargument

A good speaker includes a counterargument, then explains why it is not strong enough.

Thesis

The thesis of the speech was "Our school needs healthier canteen options."

Social Proof

When students see classmates using reusable bottles, they want to do the same - that's social proof.

Psychology Hook

Starting with "Did you know that 9 out of 10 students want healthier snacks?" is a psychology hook.

Nutritional Science

Nutritional science

Logos

Using numbers, facts, and data is an appeal to logos.

Ethos

"I have studied this topic for five years" builds ethos.

Pathos

"Imagine hungry children with no lunch" appeals to pathos.

Rule of Three

"Reduce, reuse, recycle" is a famous example of the rule of three.

Collective Journey

Saying "We can solve this together" creates a collective journey.

Specificity

Instead of "eat less junk," use specificity: "swap one candy bar for an apple each day."

Crisis

The speaker described plastic pollution as a crisis of convenience.

Mode

In the numbers 5, 7, 5, 9, 5, the mode is 5.

Data Wall

A data wall shows charts and graphs to make the argument feel stronger.

Cause and effect

Sugar causes a quick energy rush, then a tired feeling later - that is cause and effect.