Television Studies Topic 7

Transnational Framework of Television

TV is produced and consumed across borders, shaped by both national and global forces.

Globalization = complex international flows of media, technology, money, people, and ideas — not one single process.

Global Television Market

TV circulates internationally through sales, co‑productions, streaming platforms, and global distribution networks.

Global Content Fairs & Format Markets

Events (e.g., MIPCOM) where countries buy/sell formats (like Got Talent, Big Brother) and negotiate global TV rights.

Traditional Operators v Global Streamers

• Traditional Operators

  • National, regulated, schedule‑based broadcasters (linear TV).

  • Limited by territory, licensing, and local advertising markets.

  • Content tied to national identity, public service, and domestic production rules.

• Global Streamers

  • Transnational, on‑demand platforms (Netflix, Disney+, Prime).

  • Operate across multiple countries with global catalogs.

  • Use data‑driven personalization, subscription models, and global distribution power.

Contemporary Global Production

• Saving-money strategy

• Using of monument/nature locations

• International casts for diverse identities

Locations & Production Values

TV production now mixes local settings with global aesthetics to appeal to both national and international audiences.

National ↔ Transnational Production & Reception

V is shaped by local industries but circulates through global markets, co‑productions, and streaming platforms.

How to Track the Global TV Market

• Markets (content fairs)

• Festivals (screenings, awards)

• Trade events (industry negotiations)

• Distributors (who sell rights worldwide)

Canned Programming

• A finished program made in one country and exported as-is to another.

• “Already nationalized”: only minor localization (dubbing/subtitles).

• Traditional model of global TV distribution.

Format Programming

• A show’s template is sold (not the finished program).

• Local producers adapt it with local cast, language, culture, and settings.

• Counts as local content, reduces risk (only successful formats travel).

• Flexible, universal structure → evidence of a global TV system.