Media Sociologists

Miliband

Media as an ideological weapon. Media owners manipulate presentation

Stuart Hall

Owners don’t need to control the news because most journalists and editors share the same capitalist views due to the fact that they are also middle class

Curran

Media is used entirely for profit and political power by a tiny group of owners

Mulvey

The male gaze. Media content is constructed from the perspective of a heterosexual man. Women are objectified for male viewing pleasure

Wolf

The media presents an unattainable beauty standard for women. Keeps them insecure and distracts them from pursuing power

Cohen

Moral panics and folk devils

McQuail

Uses and gratifications. Audiences are active, not passive, and use media to suit their own needs. Escapism, info, identity and interaction

Katz

Two step flow model. Media messages hit opinion leaders first, who pass their interpretation onto individuals

gaultung

News values

Baudrillard

Hyper reality. Media saturation leads to blurred boundaries between what’s real life and what is media