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Last updated 6:47 PM on 6/18/26
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97 Terms

1
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Stanley Coren

discovered there is an increase of traffic accidents for a week after Spring Daylight Savings

2
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Nathaniel Kleitman and William Dement

discovered REM sleep cycle

3
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Franz Anton Mesmer

cured people “magically”, he began hypnosis in the 18th century

4
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James Braid

coined the term hypnotism (Greek for sleep) in 18th century, thought it would be useful for anesthesia

5
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Theodore Barber and Nicholas Spanos

devised Social-Cognitive Theory of Hypnosis: Hypnosis as Role Playing

6
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Robert McCarley and J. Allan Hobson

developed the activation synthesis view of dreaming (you dream to make sense of the activation in brain centers)

7
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Rosalind Cartwright

developed the problem-solving model of dreaming

8
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Janet Werker

worked in development of language in infants (optimal periods are not rigid)

9
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Laura-Ann Petitto

babbling is one of the monumental milestones in language acquisition (deaf babies still babble)

10
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Allen and Beatrice

chimp named Washoe, in four years he acquired a SIGN vocab of 160 words

11
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Herbert Terrace

critiqued whether Washoe had mastered the rules of language. believed it was actually imitation and operant conditioning

12
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Sue Savage-Rumbaugh

bonobo chimp named Kanzi, communicated through geometric symbols that represent words on a keyboard, he correctly communicated 72% of the time (met the language criteria)

13
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Wynne

raised questions whether Kanzi understood what he was communicating

14
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Steven Pinker

argues that humans special talent for language is a species-specific trait that is the product of natural selection

15
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Dunbar

argues that language evolved as a device to build and maintain social coalitions in increasingly larger groups

16
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Chomsky

Nativist theorist who argued against behavioral theories.

17
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Benjamin Lee Whorf

devised linguistic relativity

18
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Jim Greeno

proposed problems can be categorized into three basic classes

19
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Barry Schwartz

argued people in modern societies are overwhelmed by an overabundance of such choices about preferences

20
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Leda Cosmides and John Tooby

believe participants perform poorly in cognitive research cause it confronts them with artificial problems

21
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Gerd Gigerenzer

believes humans reasoning largely depends on fast and frugal heuristics

22
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Daniel Kahneman

refers to the two systems of thought as System 1 (thinking fast) and System 2 (thinking slow)

23
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John B. Watson and Rosalie Ravner

did a study of generalization with “Little Albert” (not scared of a rat, gong and rat pairings, now afraid of any white furry things)

24
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Douglas Merritte

thought to be “little Albert”, son of a nurse, died at 6 (Beck)

25
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Albert Barger

thought to be “little Albert”, lived healthily until 85 (Russell Powell and Nancy Digdon)

26
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Martin Seligman

sauce bearnaise syndrome (which didn’t follow classical conditioning rules - delay between CS and UCS, just the sauce not the wife or restaurant)

27
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John Garcia

conducted studies on conditioned taste aversion (rats only developed taste aversions with nausea, not shock)

28
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Edward L. Thorndike

named operant conditioning ‘instrumental learning’ before Skinner, devised the law of effect

29
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Giacomo Roizzolatti

discovered mirror neurons by accident

30
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Endel Tulving

labelled two kinds of memory, semantic and episodic

31
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Fergus Craik and Robert Lockhart

levels of processing theory → deeper levels of processing results in longer lasting memory codes

32
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Allan Paivio

claims it is easier to form images of concrete objects than abstract (did a study)

33
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Richard Atkinson and Richard Shiffrin

subdivide memory into three sperate memory stores (sensory, short and long)

34
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George Miller

stated people could recall only 7 items when remembering unfamiliar material

35
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Nelson Cowan

thought the capacity of STM might be 4 ± 1

36
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William Chase and Simon

believed those with expertise in an area process information differently and chunk better than nonexperts

37
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Wilder Penfield

triggered long-lost memories through ESB during brain surgeries

38
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Collins and Loftus

semantic networks and spreading activation

39
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David Schacter

believes forgetting is adaptive (need to forget to remember new stuff and to reduce confusion)

40
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Daniel Schacter

created the seven sins of memory (sins of omission and commission)

41
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James McCornell

chemically transferred a specific memory from one flatworm to another (transferred condition reflex (RNA) to another worm as well)

42
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Kandel

showed that reflex learning in the sea slug produces change in the strength of specific stnaptic connections by enhancing the availability and release of neurotransmitters

43
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Richard F. Thompson

showed that specific memories may depend on localized neural circuits in the brain (studied rabbits and their cerebellum)

44
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Endel Tulving

divided declarative into episodic and semantic memory

45
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Thomas Edison

American inventor who developed trivia intelligence test

46
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Ludwig Wittgenstein

famous synesthete (vowel e was experienced as yellow)

47
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Gustav Fechner

important contributor to psychophysics, determined humans absolute threshold for light

48
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James, Goodale, Humphrey

distinguish 2 functions that vision serves (vision for perception and vision for action)

49
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Thomas Young (then Hermann Von Helmholtz)

Trichromatic Theory of color vision

50
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Ewald Heming

devised opponent process theory of color

51
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George Wald

the eye has three types of cones (each sensitive to a different band of wavelength) — then follow Tri-theory

52
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Hubel and Wiesel

proved bottom-up processing with cells in visual cortex that operate as feature detectors

53
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Max Wertheimer

phi phenomenon

54
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Hudson (pictorial depth cues)

found people from South African tribe (Bantu) frequently misinterpreted the depth cues in the pictures

55
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Roger Shepard

monster running size illusion

56
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Adelbert Ames

designed Ames room → illusion using misperception of distance (uses the assumption that the room is rectangular)

57
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Segall, Campbell, and Herskovits

found that Western cultures are more susceptible to Muller-Lyer illusion due to living in a ‘carpentered world’ (straight lines, right angles)

58
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Harmann von Helmholtz

place theory

59
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Rutherford

frequency theory

60
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Linda Bartoshuk

created nontasters and supertasters

61
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Melzark and Wall

culture does not affect process of pain, but more so willingness to tolerate certain types of pain

62
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Gray and Wegner

conducted a study demonstrating how pain increased when participants believed it was intentional

63
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Joel Katz

as number of concerns about a surgery increases, so does the request for pain meds & investigated phantom limb pain (with Melzack)

64
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Melzack

known for McGill Pain Questionnaire, a tool for research on pain (neuromatrix theory of pain)

65
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M.C. Escher

modern Dutch lithograph artist who followed the work of Gestalt psychologists.

66
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Otto Loewi

identified the first neurotransmitter & claims there is an unknown number of neurotransmitters

67
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Donald Hebb

main focus was the linking of neurons to form networks & Hebbian learning rule → specified how cell assemblies might be created and work

68
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Roger Sperry, Michael Gazzaniga

studied split-brain patients

69
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Walter Cannon

first psychologist to study the reaction, and call it the flight-or-fight response

70
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Sir Francis Galton

first modern psychological tests were invented by this British scholar & studied family trees and decided intelligence is genetic & coined the phrase nature versus nurture & invented concepts of correlation and percentile test scores

71
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Alfred Binet

education commission in France asked him to devise a test to identify mentally subnormal children

72
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Lewis Terman

expanded on Binet’s test, published Standford-Binet Intelligence scale

73
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William Stern

created the intelligence quotient (IQ)

74
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David Wechsler

published the first high-quality IQ test designed specifically for adults in 1939

75
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Charles Spearman

invented factor analysis & launched the debate about the structure of intelligence (concluded all cognitive abilities share an important factor: g)

76
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L.L. Thurstone

developed Scholastic Aptitude Test, argued Spearman placed too much emphasis on g & carved intelligence into 7 independent factors (mental abilities)

77
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J.P. Guilford

divided intelligence into 150 separate abilities (no g!) characterized by operations, contents, products

78
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John Carroll

devised hierarchical model of intelligence (Stratum I (g) and II (8 broad abilities) and III (specific abilities))

79
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Robert Sternburg

cognitive processes in intelligent behavior, he asserts there are 3 aspects of intelligence (analytical, creative and practical)

80
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Howard Gardner

believes focus on IQ tests is too narrow and emphasizes verbal and math only. He concluded humans exhibit 8 intelligences (in logical & bodily)

81
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Peter Salovey and John Mayer

developed the concept emotional intelligence

82
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Salovey, Mayer, and Caruso

devised Multifactor Emotional Intelligence Scale (MEIS)

83
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James Parker

developed youth version emotional intelligence measure

84
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Robert Sternburg

3 basic components of intelligence (verbal, practical, social)

85
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Keith Stanovich

argues while tests focus on cognitive abilities, they do not predict rational thinking/effective decision making

86
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John Berry

claims Western IQ tests do not translate to language/cognitive of many non-Western cultures

87
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Lewis Terman

began a major longitudinal study of gifted children in 1921

88
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Joesph Renzulli

says rare form of giftedness depends on intersection of high intelligence, high creativity, and high motivation

89
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Sandra Scarr

made model (reaction range) that posits heredity sets limits on intelligence and environment determines where you fall in that limit

90
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Arthur Jensen

argued heritability of intelligence is 80%, highly controversial with cultural difference in intelligence ideas

91
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Richard Herrnstein and Charles Murray

created controversy with book, The Bell Curve (said disadvantageous groups can’t avoid fate cause it is genetic destiny)

92
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Leon Kamin

created the soil analogy that shows IQ could still be caused entirely by environmental factors

93
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Maddox and Galinsky

living abroad enhances creativity

94
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William James

includes components of adaptiveness

95
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Kahneman and Tversky

people are much more likely to take risks when the ALTERNATIVE outcome is stated in terms of LOSSES

96
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Rescorla

the single best way to ensure a strong CR is to arrange that the CS is the most predictive signal for the UCS

97
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Theodore Dobzhansky

modified Darwin's theory of evolution and integrated ideas from modern genetics