cultural bias

Cultural Bias

When research systematically distorts or misrepresents behavior based on assumptions rooted in the researcher's own culture.

Ethnocentrism

The tendency to judge other cultures according to the standards of one's own culture.

Imposed Etic

When methods developed in one culture are imposed on another culture, potentially misrepresenting that culture's behaviors.

Ainsworth Strange Situation (SS)

A method reflecting American ideas of secure attachment, which can misinterpret attachment styles in other cultures.

Cultural Relativism

The idea that behavior should be understood within the cultural context in which it occurs, increasing research validity.

Indigenous Psychologies

Psychological theories and practices that emerge from within a culture rather than being imposed from outside, countering Western perspectives.

Cultural Convergence

The idea that cultures are becoming more similar due to globalization and cultural mixing.

Global Similarity

The assumption that universal principles apply in all cultural contexts, which researchers must treat cautiously.

Construct Validity

The extent to which a test measures what it claims to measure, which can be reduced due to culturally biased tests.

Berry's Research

Recognizes systematic differences in values between individualistic and collectivist cultures, highlighting the limitations of universal claims in Western theories.