Word List 2: Lean Canvas Verbs

A set of practice flashcards focusing on specific business verbs and their precise meanings within the Lean Canvas framework, based on the Word List 2 documentation.

What does the verb 'to uncover' mean in the context of identifying a business problem?

To reveal hidden or non-obvious issues.

In the 'Problem' section, what does it mean 'to frame' a problem?

To define the problem clearly and succinctly.

What is the meaning of 'to quantify' when dealing with customer problems?

To put numbers to a problem.

What does it mean 'to niche' in terms of customer segments?

To focus on a narrowly-defined market slice.

What is 'persona-building'?

Creating archetypal user profiles.

What does 'to qualify' a customer lead entail?

Checking if a lead fits ideal-customer criteria.

In the UVP section, what does 'to distill' mean?

To reduce the message to its essence.

What does 'to assert' mean regarding a product's benefit?

To state a confident benefit.

What is the definition of 'to prototype'?

To create a fast, low-cost model.

How is 'to iterate' defined?

To repeatedly improve based on feedback.

What does 'to afford' mean in a business production context?

To have enough resources (money, time, energy) to be able to do or obtain something without risk or difficulty.

What does 'to gauge' mean when assessing community interest?

To measure, estimate, or assess something, especially feelings, reactions, or levels of interest.

What does 'to address' mean in the context of professional skills?

To deal with or respond to a problem or issue.

What is the meaning of 'to channelize' for a 2026 sales goal?

To formalize a route-to-market.

What does 'to monetize' mean for a product feature?

To generate revenue from a product or feature.

In revenue streams, what does 'to model' allow a business to do?

To build a scenario to evaluate choices.

What is the definition of 'to itemize' costs?

To list individual cost line-items.

What does 'to amortize' indicate in a long-term contract?

To spread capital costs over time.

What does 'to cohortize' mean for user analysis?

To group users by start date or behavior for analysis.

What is the definition of 'to instrument' in analytics?

To add tracking events to product.

What does 'to benchmark' mean?

To compare metrics against standards or peers.

What does 'to lock in' mean regarding clients or prices?

To secure or confirm something, such as a price, a customer or a deal.

What is the meaning of 'to entrench'?

To secure or firmly establish something; to deepen adoption so competitors struggle to displace you.

What does 'to set apart' mean in a competitive environment?

To distinguish or make someone or something noticeably different from others.

What does 'to evangelize' mean for early users?

To turn users into promoters.

In the context of early adopters, what is 'to nurture'?

To support and develop relationships over time.

What does it mean 'to co-create' with pilot customers?

To build features together with users.