Study questions page 8

**Job application letter**

* Request for consideration for employment
* Offering professional services as a bargaining tool in the transaction being pursued (Introducing the candidate’s candidacy, detailing the candidate’s background)
* Providing a justification for the requestive letter (Stating interest in the position, Referring to the ad, Claiming job qualifications)
* Showing the value of the one’s offer of professional services (Translating one’s self-description into perceived/perceivable benefits relevant to the employer’s business goals)

Overall goal: Being noticed, being called for an interview 

Macro-strategy: showing the relevance and quality of one’s background and interest

__Micro-strategies (moves in the text) of an application letter__

* Opening – 
* Introduction –
* Education – 
* Professional experience – 
* Skills/qualities – 
* Conclusion – 
* Closing

A simple structure of an application letter

*Introductory paragraph – Paragraph about one's educational experience – Paragraph about one's work/volunteer experience – Paragraph about one's personality and typical behavior – Concluding paragraph*

Introduction

Being clear: going straight to the point

Creating a bond with the reader: establishing some common ground