Module 5 - The Language of Multimodal Texts

According to the text, what is the primary distinction between "mode" and "media"?

Mode refers to the method of communication, while media refers to how the text reaches its audience.

A music video is described as a medium that contains which specific combination of modes?

Audio, linguistic, gestural, and spatial.

Which concept is defined as the categorization of media based on audience expectations?

Genre.

When analyzing an advertisement for a corporation like Snickers, who is considered the "implied author"?

The company who authorized the advertisement.

The "rhetorical situation" of a multimodal text includes choices based on which set of factors?

Context, audience, purpose, genre, and author.

A series of three frames with a punch line in the final frame is an example of?

Genre and Genre Conventions

How does the "graphic novel" genre differ from the "comic strip" genre regarding structure?

It calls for a longer narrative with a number of frames that varies from page to page.

If a text is an anonymous article posted on the WebMD website, who is considered the implied author?

WebMD.

In the composition field, "linguistic" mode includes which of the following elements?

Word choice, delivery of text (tone), and organization into sentences.

Which mode encompasses "facial expressions, hand gestures, and body language"?

Gestural.

The "Spatial" mode is specifically concerned with which aspect of a text?

Arrangement, organization, and proximity between people and objects.

Elements falls under the "Audio" mode?

Silence and ambient noise.

What does the design term "Emphasis" refer to?

Elements most significant or pronounced.

Which design principle is described as a repeated pattern that can indicate an overall theme?

Repetition.

How is "Contrast" defined in the language of design?

The sharp differences between elements that are noticeable based on their relationship.

What does the term "Layout" specifically refer to in design?

The organization of elements on a page

The design term "Proximity" indicates which of the following?

The relationship between objects based on how close they are to each other.

Which list correctly identifies the five modes of communication defined in the text? .

Linguistic, visual, gestural, spatial, audio.

In the context of a website, what are examples of its specific "affordances"?

Hyperlinks and visual images paired with linguistic text.

When the word "mode" is used in composition disciplines outside of multimodal texts, what might it refer to?

Modes of argumentation.

Which element is NOT listed as a component of the "Visual" mode?

Ambient noise.

What specific element of the "Linguistic" mode relates to the delivery of spoken or written text?

Tone.

Which mode includes the "interactions between people"?

Gestural.

"Emphasis and accent of voice in spoken language" is categorized under which mode?

Audio.

"Alignment" in design language specifically refers to what?

The way elements, especially text, are aligned at left, right, or center.

What can the design principle of "Proximity" indicate between objects?

A relationship.

Why is "Media" sometimes confused with "Mode"?

Media is the delivery mechanism, but mode is the method of communication.

Which of the following is considered a "medium" rather than a "mode"?

A photograph.

According to the text, what is the purpose of using the language of design?

To create a more thorough conversations

What are the Basic Language of Multimodal Texts?

Mode, Media, Affordances, Genre and Genre Conventions, Rhetorical Situations, and Author and Implied Author

What are the Five Modes of Communication?

Linguistic, Visual, Gestural, Spatial, and Audio.

What the are the six language of design?

Emphasis, Repetition, Contrast, Layout, Alignment, and Proximity.

The elements of an image that are most significant or pronounced.

Emphasis

The repeated pattern of the same or similar shapes or objects, which can also indicate an overall emphasis or theme.

Repetition

The sharp differences between elements that are noticeable based on their relationship to each other.

Contrast

The sharp differences between elements that are noticeable based on their relationship to each other.

Layout

The way that elements are aligned on a page, especially text which is aligned at left, right or center.

Alignment

The relationship between objects in a space, particularly how close they are to each other. Proximity can indicate a relationship between objects.

Proximity

How to prepare for a multimodal presentation?

MODAL - Material, Objective, Delivery, Application, and Language

Elements of a PSA

Voice clip, Music, Pictures/Images, Narrative Voice Over, and Textual Message

Three types of PSAs

Announcement, Documentary/Interview, and Narrative

GIve four examples of multimodal texts

Paper, Digital, Live, and Transmedia