Content Analysis

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Last updated 11:42 AM on 6/24/26
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5 Terms

1
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What is content analysis

  • method of quantifying qualitative content through coding (categorising)

  • Form of (indirect) observation which examines artefacts / forms of media that people produce

2
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What sources of data could you use for content analysis

  • interview transcripts

  • Diaries

  • Psychiatrists notes

  • Articles

3
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What’s involved in the coding process of content analysis

  1. Create categories

  2. Inspect materials

  3. Tally content

  4. Comparison: difference or correlation

4
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Give some reasons why content analysis often has good validity

  • participants are unaware the content is going to be analysed

  • They’re qualitative

  • More individualised

  • Produced as part of everyday life

5
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Explain why content analysis may lack reliability

  • coding process is open to interpretation

  • Qualitative data can be ambiguous, hard to draw conclusions