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Society
A group of people in persistent, interpersonal relationships and share values
Socialisation
Lifelong process of members learning norms, values and behaviours
Primary socialisation and what is learnt there
Early childhood from family (gender stereotypes)
Secondary socialisation
Teenage years through school (traditional sports and gender stereotypes promoted), media, and peer groups
Social control
Society encourages conformity through rules, law and media pressure
Social change
Long term change in attitudes/behaviour from law, media, campaigns
Causes of inequality
Money, lack of confidence (racism), myths (gender norms), limited access to facilities
Consequences of ineqaulity
Lower participation rates, poor health, social exclusion
Social structures
Organised institutions that shape opportunity
Social stratification
Division of society based on class, income, education
Impact of social class & schools
Middle class schools have facilities and extra curricular opportunities but working class schools have fewer opportunities and less funding
Social class influence on sport clubs and why
Middle/upper class (golf, tennis), working class (boxing, football) due to acsess and tradition
Social action theory
Focuses on how individuals behave within society and how people create social structures. Helps us understand how change to sports match the identities of those playing them and why certain groups face barriers to participation (stereotypes, discimination, prejudice)
Impact of sport on soceity
Health/economy (productivity, NHS), Social cohesion (Kick it Out)
Impact of society on sport
Socialisation (what sport we play), commercialisation/Golden Triangle, Historical influence (church)
How can sport act as a vehicle for change
Campaigns, NGBs change policies, role models
Discrimination
Unfair treatment (overtly/covertly) based on group membership
Sterotypting
Generalised beleifs about groups
Prejudice
Pre-judged negative opinions based off inadequate facts
Benefits to raising participation
Health, social, economic
Health benefits to raising participation
Raised self esteem, reduced risk of chronic disease, less strain on NHS
Social benefits to raising participation
Improved social skills, reduced crime, improved community cohesion
Economic benefits to raising particpation
Spending on healthy pursuits, ‘leisure-spend’ boosts economy, productivity
Fitness benefits to raising participation
Cardiac hypertrophy, increased tidal volume, increased lactate threshold/OBLA
Underrepresented groups
Disabled, Ethnic group, Gender, Disadvantaged
Generic solutions
Increased media coverage, marketing/communication (social media publicise opportunities), legal protection/education programmes, financial subsidies and sponsorships, taster sessions
Gender barriers
Social stereotypes/sexism, lack of role models, demands on time, gender socialisation
Gender solutions
Increased media coverage, formal partnerships (elite leagues x officials), legal protection, supportive networks (This Girl Can)
Socio-economic disadvantage barriers
Lack of disposable income, facility access, psychological factors (self esteem)
Socio economic solutions
Subsidies/discounts (Sport England), Community initiatives (free coaching), sponsorship from businesses, targeted investment
Disability barriers
High technology cost, lack of adapted facilities
Disability solutions
Technology advancement (material technology = adapted equipment), inclusive programming, rules/equipment adjustments
Ethnic minorities bariers
Discrimination, prejudice, stereotyping
Ethnic minorities solution
Legislative enforcement, Specialist organisations provide expert help to local providers (Sporting Equals), social media campaigns
Sport England
Lottery funded hub distributes resources to projects to increase participation
Who provides expertise and standards and who provides community access/tailored environments
NGBs and Local authorities
Who do NGBs interact with/utilise
Sport England, specialist groups, media/business
Who do local authorities interact with/utilise
Sport England, sport clubs, local businesses
NGBs x Sport England
Standardardised rules, coaching frameworks, develop pathways
Specialists groups in NGBs example
PGMOL partner with leagues to develop under-represented officials
Media/business in NGBS
Raises profile of sports/role models using the golden triangle
Local authorities x Sport England
Offer subsidies, family discounts, free taster sessions
Sport clubs in local authorites
Improve facilities/coaches for grassroots participation for a variety of people
Local businesses in local authorities
Sponsor kits or equipment