Media Communication and Production Flashcards

A set of flashcards reviewing the core concepts of media English, including newspaper formatting, radio production, TV and film terminology, and marketing strategies based on the roles of professionals like Nick Ceramella and Elizabeth Lee.

What linguistic features are typical of newspaper headlines in terms of word omission?

Headlines often save space and create urgency by omitting articles, auxiliary verbs, and pronouns.

How are verb tenses usually employed in English newspaper headlines?

The present simple is typically used to describe recent events, while the to-infinitive (e.g., 'to axe') is used to denote future plans.

In radio production, what is the difference between a 'package' and a 'dry version'?

A package is a pre-recorded segment that may include interviews, music, and effects, whereas a dry version consists only of the spoken word without additional audio elements.

What is a 'radio commissioning brief'?

A document that describes a specific documentary or program a station wants produced, outlining the target audience, format, content requirements, and budget.

Define the magazine production term 'house style'.

House style refers to the specific preferences for spelling, punctuation, and layout adopted by a publishing house to maintain consistency across its publications.

What are 'coverlines' on a magazine's front page?

Short lines of text on the cover intended to grab the reader's attention by highlighting specific articles or features found inside the magazine.

In television production, what do the abbreviations 'PSC' and 'PTC' stand for?

'PSC' stands for Portable Single Camera, where one person records both video and sound; 'PTC' stands for Piece to Camera, where a reporter speaks directly to the viewers.

What is the purpose of an 'EDL' (Edit Decision List)?

An EDL is a document created during the editing process that outlines the exact shots and sequences the editor wants to include in the final program.

How is a standard film screenplay structured in terms of acts?

Screenplays are generally divided into three acts: Act 1 provides the background, Act 2 introduces the main conflict, and Act 3 offers the resolution.

What is a 'logline' in the context of pitching a film?

A logline is a one-sentence synopsis of a screenplay designed to hook potential investors by summarizing the unique premise and conflict.

Explain 'Integrated Marketing Communications' ($IMC$) in unit 8 of the text.

$IMC$ is a process that ensures all brand contacts a customer receives are consistent, relevant over time, and help build a well-rounded marketing mix.

What are the 'four Ps' of a marketing strategy according to the Unit 8 notes?

The four Ps consist of product, price, place, and promotion.

What language device is used when an advertisement repeats the same consonant sounds, such as 'Paris probe proves palace innocent'?

This device is known as alliteration, commonly used to make slogans or headlines more memorable.

In new media, what is a 'web hosting service'?

A service that provides space on a server to host a website, allowing it to be accessible on the internet without the owner running their own computer systems.

What is 'viral marketing'?

A promotional technique that utilizes existing social networks to share content, such as videos or podcasts, often by users forwarding the media to others.