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22 Terms
What is conversion rate?
% of customers inserted are being converted into eft membership
how to calculate conversion rate
total efts sold/(new + returning)
Conversion rate goal
70% and above
What does conversion rate affect
-Commission
-Opportunity
-Drives all other metrics
PRA
Per Retail Average
How to calculate PRA
Retail Sold/Total Tans
PRA goal
Changes Monthly
What does PRA affect
Commission eligibility
SPRA
Sunless Retail per Average
How to Calculate SPRA
Sunless Retail sold/Sunless sessions
SPRA goal
changes monthly
how does SPRA affect PRA
SPRA feeds into PRA
Cancels vs Freeze Rate stands for
Cancels vs freezes
How to calculate Cancel vs Freeze rate
cancels/(cancels + freezes)
Cancel vs Freeze rate Goal
Below 50%
Why do we want customers to freeze instead of cancel?
Customers Who freeze are more likely to return
What is over the counter revenue (OTC)
Total Dollar amount Collected. (Everything sold not including RC balances and TanDollars)
What are commission Kickers?
If you’re over performing, you’ll receive 120% of your commission.
How to calculate kicker
PRA goal x 1.2 = kicker goal