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blow your own trumpet
(informal) to praise your own abilities and achievements
venture
a business project or activity, especially one that involves taking risks
A disastrous business venture lost him thousands of dollars.
facade
the front of a building
a classical facade
rhetoric
formal, often disapproving) speech or writing that is intended to influence people, but that is not completely honest or sincere
the rhetoric of political slogans
buzzword
a word or phrase, especially one connected with a particular subject, that has become fashionable and popular and is used a lot in newspapers, etc.
Avoid overused marketing buzzwords.
fallacy
[countable] a false idea that many people believe is true
It is a fallacy to say that the camera never lies.
deem
to have a particular opinion about somebody/something
deem somebody/something + noun The evening was deemed a great success.
dismay
a worried, sad feeling after you have received an unpleasant surprise
dismay at something She could not hide her dismay at the result.
scope
the opportunity or ability to do or achieve something
scope for something There's still plenty of scope for improvement.
relish
to get great pleasure from something; to want very much to do or have something
relish something to relish a challenge