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Intuition
Accepting ideas based on instinct or 'gut feeling.'
Authority
Accepting information from experts, teachers, books, or traditions.
Empiricism
Knowledge gained through systematic observation and evidence.
Covariation of Cause and Effect
Changes in one variable are associated with changes in another.
Temporal Precedence
The cause must occur before the effect.
Elimination of Plausible Alternative Explanations
Other possible causes must be ruled out.
Hypotheses
Specific, testable predictions.
Theories
Broad explanations that organize observations and predict behavior.
APA-Style Scientific Manuscript Sections
Common Sections include Title Page, Abstract, Introduction, Method, Results, Discussion, References.
Beneficence
Minimize harm and maximize benefits.
Informed Consent (Autonomy)
Participants must understand risks, procedures, and rights.
Debriefing
Explaining the true purpose after participation.
Justice
Fair selection of participants.
Belmont Report
Created ethical guidelines for human research.
IRB (Institutional Review Board)
Reviews research to ensure ethical treatment of participants.
Milgram's Obedience Study
Participants obeyed authority figures even when harming others.
Operational Definitions
Defining variables in measurable terms.
Experimental Methods
Manipulates an Independent Variable (IV) and measures a Dependent Variable (DV).
Independent Variable (IV)
Variable manipulated by researcher.
Dependent Variable (DV)
Outcome being measured.
Validity
Construct Validity measures what it claims to measure.
Basic Research
Conducted to increase knowledge.
Applied Research
Conducted to solve practical problems.
Reliability
Consistency of measurement.
Test-Retest Reliability
Same results over time.
Split-Half Reliability
Consistency across test items.
Interrater Reliability
Agreement between observers.
Reactivity
Participants change behavior because they know they're being studied.
Naturalistic Observation
Observe behavior in natural settings.
Survey Methods
Questionnaires and interviews to gather data.
Sampling
Population is the entire group of interest; Sample is a subset of the population.
Confounding Variable
Variable that unintentionally varies with the IV.
Inferential Statistics
Determine whether results are due to chance.
Null Hypothesis (H₀)
No effect/no difference.
Type I Error
False positive; rejecting true null hypothesis.
Type II Error
False negative; failing to reject false null hypothesis.