WGU D098 module 1 With questions and answers | 100% Accuracy | Pass guaranteed

Marketing

The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Digital Marketing

Marketing activities that use electronic devices or the internet to connect with customers.

Creating

The process of collaborating with suppliers and customers to create offerings that have value.

Communicating

Broadly, describing those offerings, as well as learning from customers.

Delivering

Getting those offerings to the consumer in a way that optimizes value.

Exchanging

Trading value for those offerings.

The Marketing Concept

A philosophy underlying all that marketers do, requires that marketers seek to satisfy customer wants and needs.

Value Era

A time when companies emphasize creating value for customers.

Remarketing

Targeting advertisements to consumers who previously visited a website when they engage with other online sites or locations.

Search Engine Marketing (SEM)

Internet-based marketing associated with the researching, submitting, and positioning of a website within search engines to achieve maximum visibility.

Search Engine Optimization (SEO)

Process of increasing the quality and quantity of website traffic by increasing the visibility of a website or web page to users of a web search engine.

Banner Ads

Form of online advertising that entails embedding an advertisement into a web page to attract traffic to a website by linking to the website of the advertiser.

Email Marketing

Act of sending a commercial message using email, typically in the form of advertisements, requesting business, or soliciting sales or donations, with the intention to build loyalty, trust, or brand awareness.

The Four Ps

Product, Price, Place, Promotion.

Newsgroups

Online messaging system for users to post messages.

Spam

Sending of unsolicited messages to users.

Inbound Marketing

Two-way marketing activities that attract and pull consumers through different stages of the sales funnel.

Outbound Marketing

One-way marketing activities initiated by the company that send messages out to consumers.

Precise segmentation, targeting, and customization

The high degree of interactivity and the large amount of data from digital marketing activities provide the benefit of precisely targeted customers and companies to customize marketing efforts directly to a precisely defined target market.

Key Performance Indicators (KPIs)

A KPI is something measurable that indicates the progress an organization is making toward its business objectives.

App-Completion Rate

Number of people who start filling out an application compared to those who submitted the application.

Social-Share Rate

A social media engagement measurement of the number of people who shared a post compared to those who viewed the post.

Interconnectivity

The movement to connection in technology, relationships, and brands in a whole host of areas—from communications and computing to attitudes toward family and community.

Cause-Related Marketing

Marketing activities that have the dual purpose of increasing profitability and improving society.

User-Generated Content

Any form of content that is created by an online user--examples include images, videos, text, and audio.

Behavioral Targeting

A range of technologies and techniques used by digital marketers that allow them to increase the effectiveness of their campaigns by capturing and analyzing consumer data.

Individual Marketing

Individualized messages and offerings targeted to specific customers based on data analysis.

Local Marketing

Marketing activities for a specific geographic area.

Integrated Marketing Campaigns (IMC)

A cohesive, seamless brand experience for the consumer through marketing content that is optimized for each channel and device.

Business Ethics

A branch of philosophy that involves the concept of right and wrong conduct within a business setting.

Marketing Ethics

The moral principles that guide decision-making and strategy within the marketing function.

Cookies

Data stored on a user's computer by the web browser.

Malware

Software designed to disrupt or damage a computer system.

Third-Party Data

Data collected from a variety of sources with no direct connection with the data source.

First-Party Data

Data collected directly by a company about consumers and can include online and offline information.

Second-Party Data

Data collected by another source as first-party data and sold.