Retailing

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Last updated 2:17 AM on 6/14/26
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34 Terms

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Retailing

All the activities directly related to the sale of goods and services to the ultimate consumer for personal, nonbusiness use.

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Retailer
A channel intermediary that sells mainly to consumers.
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Independent retailer
A retailer owned by a single person or partnership and not operated as part of a larger retail institution.
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Chain store
A store that is part of a group of two or more stores of the same brand, owned and operated by a single organization and handled by a central office.
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Franchise
A relationship in which the business owner grants a business or person the right to operate under their brand name and business model.
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Franchisor
The originator of a trade name, product, methods of operation, and the like that grants operating rights to another party to sell its products.
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Franchisee
An individual or business that is granted the right to sell another party's product or service.
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Gross margin
The amount of money the retailer makes as a percentage of sales after the cost of goods sold is subtracted.
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Department store
A retail store housing several departments under one roof, each department headed by a buyer, and each representing a distinct merchandise line.
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Specialty store
A retail store specializing in a given type of merchandise or a narrow line of products.
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Supermarket
A large, departmentalized, self
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Drugstore
A retail store that stocks pharmacy
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Convenience store
A miniature supermarket, carrying only a limited line of high
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Discount store
A retailer that competes on the basis of low prices, high turnover, and high volume.
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Full
line discount store
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Specialty discount store
A retail store that offers a nearly complete selection of single
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Warehouse club
A large, no
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Off
price retailer
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Factory outlet
An off
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Restaurant
A retail establishment that provides both tangible products (food and drink) and valuable services (food preparation and service).
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Nonstore retailing
Shopping without visiting a store, which includes automatic vending, direct retailing, direct marketing, and electronic retailing.
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Automatic vending
The use of machines to offer goods for sale, which is a highly impersonal form of nonstore retailing.
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Direct retailing
The sale of a consumer product or service a person
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Direct marketing (DM)
Techniques used to get consumers to make a purchase from their home, office, or other nonretail setting.
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Telemarketing
The use of the telephone to sell directly to consumers.
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Direct mail
The delivery of advertising or marketing material to recipients of postal mail.
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Shop
at
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Online retailing (e
tailing)
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Floor stock
Inventory that is displayed on the sales floor and is immediately accessible to customers.
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Back store
The inventory storage area located behind the scenes or in the warehouse portion of a retail store.
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Retailing mix
A combination of the six Ps—product, place, promotion, price, presentation, and personnel—to sell goods and services to the ultimate consumer.
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Brand cannibalization
A situation that occurs when sales of a new product or a new store location cut into sales of a firm's existing products or locations.
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Destination store
A retail store that consumers purposely plan to visit, often because of its unique selection, pricing, or status.
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Layout
The internal configuration of a retail store's fixtures, fixtures, and products to guide customer flow and maximize sales.