Media, advertising and influence
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151 Terms
to carry a story
Meaning: to include an item in a news report. Example: The media nowadays carries too many stories about celebrities and trivia and not enough serious news
news coverage
Meaning: the reporting of news and sport in newspapers, TV, or radio. Example: The US presidential election received global news coverage, so the whole world became interested in the outcome
to make front page headlines
Meaning: to be an important item of news in newspapers, on radio, or on TV. Example: It seems that every insignificant event in the lives of celebrities makes front page headlines
breaking news
Meaning: newly received information about an event that is currently taking place. Example: One disadvantage of the printed media is that it is unable to carry the latest breaking news stories
up to the minute
Meaning: having the latest information. Example: Newspapers are unable to provide up
stale news
Meaning: information that is no longer interesting or new because it has already been reported. Example: Newspapers have now become only a source of stale news, which is a major reason why they have become less popular
falling circulation
Meaning: the decline in the number of copies of a newspaper sold each day. Example: As a result of their falling circulation, newspapers are losing advertising revenue
celebrity endorsement
Meaning: a form of advertising that uses a famous person to promote a product or service. Example: Celebrity endorsement by famous TV stars is commonly used by companies to encourage consumers to trust and buy their products
to subscribe to a magazine
Meaning: to pay money regularly in order to receive a copy of a magazine. Example: Those with a strong interest in a particular field sometimes prefer to subscribe to a magazine which has articles relating to that area
the financial/business sections
Meaning: the parts of a newspaper or magazine that deal with money, the economy, or business. Example: Newspapers have increasingly turned to providing expert, detailed analysis of recent events, for example in their financial or business sections
online advertising
Meaning: advertising a product or service on the internet. Example: The growing popularity of online advertising has resulted in a loss of revenue for the printed media in general
to slash the prices of products
Meaning: to reduce prices dramatically. Example: Supermarkets always carry huge in
to be wary of something
Meaning: to not completely trust or feel certain about something. Example: Consumers must always be wary of the claims made in advertisements, because such claims are often exaggerated or untrue
to promote their products
Meaning: to make products popular by advertising them. Example: Most large enterprises contract specialist marketing companies to promote their products
to buy goods impulsively
Meaning: to buy things suddenly without planning or considering the effects. Example: Advertising motivates consumers to buy goods impulsively
to be swayed by advertisements
Meaning: to be influenced by advertising when buying things. Example: If consumers were not easily swayed by advertisements, the advertising industry would not exist
market research
Meaning: the process of collecting information about what people buy. Example: In deciding how to promote their products or services, businesses should first conduct market research
a price war
Meaning: a situation in which companies or shops keep reducing prices to attract customers from competitors. Example: Advertising plays a key role in price wars between supermarkets
to launch a product
Meaning: to introduce a new product. Example: Companies have recognised that the services of the marketing industry are essential to launch a new product successfully
target audience
Meaning: the consumers whom businesses aim at when selling their products. Example: Companies which sell soft drinks, like Coca Cola, aim mainly at a target audience of children and adolescents
brand awareness
Meaning: the process of making the public know the name of a company or brand. Example: Advertising, not the quality of the product, is responsible for creating brand awareness among consumers, as can be seen by the success of market leaders such as Nike or Coca Cola
prime time television
Meaning: the hours during which most people are watching TV. Example: Although advertising on prime time television is expensive, it is guaranteed to reach a large audience
the electronic media
Meaning: media that use electronic technology, such as the internet, television, radio, and DVDs. Example: In contrast to print media, the electronic media are growing in popularity, especially among the youth
to impose regulations on
Meaning: to control something by using rules. Example: Governments must impose regulations on the advertising industry in order to protect consumers
commercial advertising
Meaning: advertising on radio or television, usually between or during programmes. Example: Commercial advertising on television provides the revenue for most TV channels
telemarketing
Meaning: a method of selling things or taking orders by telephone. Example: Telemarketing has become a growth industry, employing millions of people across the world
Meaning: a type of journalism that presents little or no legitimate well-researched news and instead uses eye-catching headlines to sell more newspapers. Example: Techniques used in yellow journalism may include exaggerations of news events, scandal-mongering, or sensationalism