interview

What is Sweetlana Novio currently studying at university?

Sweetlana Novio is currently a 4th year student at the University of Santo Tomas, majoring in Marketing Management.

What prior work experience does Sweetlana have?

Sweetlana has experience as a freelance video editor on Upwork, helping clients create impactful and creative content.

Which tools does Sweetlana Novio use for digital marketing?

Sweetlana has experience using Canva for graphic design and CapCut for video editing.

What social media platforms is Sweetlana highly familiar with?

Sweetlana is highly familiar with Instagram and TikTok.

How did Sweetlana's TikTok planning boost engagement?

Sweetlana planned a TikTok series that boosted views by 30%.

What type of content has Sweetlana managed for social media?

Sweetlana managed engaging captions for TikTok and Instagram posts, focusing on brand tone and audience relevance.

How would Sweetlana approach planning a social media calendar?

Sweetlana would start by understanding the brand’s goals, outline key dates, plan diverse content, and schedule posts.

Is Sweetlana comfortable taking on tasks outside her core responsibilities?

Yes, Sweetlana is adaptable, eager to learn, and believes it helps her grow professionally.

Why is Sweetlana interested in the OJT position?

Sweetlana sees it as an opportunity to apply her skills in digital marketing, gain experience, and contribute value.

How does Sweetlana stay updated on trends in digital marketing?

Sweetlana keeps an eye on trending topics on TikTok and Instagram, and uses audience feedback.

What metrics does Sweetlana look at to measure the success of social media content?

Sweetlana looks at engagement rate, reach, impressions, click-through rate, and follower growth.

How does Sweetlana balance creativity with deadlines?

Sweetlana sets clear priorities while leaving room for brainstorming and creative bursts.

What challenge has Sweetlana faced as a freelancer and how did she overcome it?

Sweetlana faced challenge managing multiple projects, which she overcame by using organization tools and clear communication.