interview
tell me about your self
first of all, i would like to say thank you po for this opportunity. my name is Sweetlana Novio. I am currently a 4th year student at Univerisity of Santo Tomas, Majoring in Marketing Management.
i have a past work experience as a freelance video editor on Upwork, helping clients create impactful and creative contents.
and i’m confident po that my skills can help contribute to your company in the positiion i applied for which is the social media content intern.
What tools or software have you used for digital marketing and social media management?
Answer: I have experience using Canva for graphic design, ang capcut for video editing.
What social media platforms are you most familiar with, and how have you used them in the past?
Answer: I am highly familiar with platforms like Instagram, TikTok. I've managed accounts, created content calendars, and optimized posts for engagement. For example, I planned a TikTok series that boosted views by 30%.
Can you describe your experience in writing press releases, blogs, or social media posts?
Answer: i managed engaging captions for tiktok Instagram posts. My focus is always on maintaining the brand's tone and audience relevance.
How would you approach planning a social media calendar?
Answer: I’d start by understanding the brand’s goals and target audience. Then, I’d outline key dates (holidays, launches), plan diverse content (educational, promotional, engaging), and schedule posts while leaving room for timely updates.
Are you comfortable taking on tasks outside your core responsibilities?
Answer: Yes, I am adaptable and eager to learn. I believe contributing to different tasks helps me grow professionally while supporting the team.
Why are you interested in this OJT position?
Answer: I see this role as a great opportunity to apply my skills in digital marketing and content creation, gain real-world experience, and contribute value to your team.
How do you stay updated on the latest trends in digital marketing and social media?
Answer: I keep an eye on trending topics across platforms like TikTok and Instagram to adapt content strategies. audience feedback, and personal experiences.
How do you measure the success of social media content?
Answer: I look at metrics like engagement rate, reach, impressions, click-through rate, and follower growth.
How do you balance creativity with deadlines?
I set clear priorities to stay on track, leaving room for brainstorming and creative bursts that make content shine.
What’s one challenge you’ve faced as a freelancer, and how did you overcome it?
Managing multiple projects taught me the power of organization! By using tools like notion and clear communication, I delivered quality work on time while keeping clients happy.