COM 120 Exam #1

Mass media

Industries that create and distribute media to large numbers of people. (mass communication is accomplished by __________)

Modern Era

Cultural era defined by the celebration of the individual and rejection of traditions, leading to changes in mass media.

Media convergence

Technological merging of content across different media channels, a defining characteristic of the digital turn, or a company consolidating various media holdings under one corporate umbrella

Acquisition editor

Seek out authors and offer them contracts, negotiate the royalty that they will be paid for each book, handle selling the rights to a book for use in other media

Developmental editor

Helps the author draft and revise the manuscript by providing feedback and soliciting advice from reviewers

Copy editor

Fixes any spelling, punctuation, grammar, or style problems in the manuscript

Community, curation, convening

Why independent bookstores have had a resurgence

Design manager

Determines the look and feel of the book, making decisions about type styles, paper, cover design, and layout of page spreads.

Critical Media Literacy Process

Describe (develop knowledge of medium), Analyze (look for patterns and make connections), Interpret (decide what patterns mean), Evaluate (make a critically informed judgement), and Engage (spread conclusions)

Common Sense

Widely printed pamphlet published in 1776 by Thomas Paine, making the case for American independence and helpedbuild support against Great Britain.

Printing press

Technology invented by Johannes Gutenberg between 1453 and 1456, accelerating the spread of books across Europe.

Trade books

Type of books aimed at general readers, sold at commercial retail outlets, including examples like the Harry Potter series and cookbooks.

Parchment

Writing material that replaced papyrus in Europe due to its strength, durability, and lower cost.

Google Books Library Project

Collaboration with the New York Public Library, and university libraries in 2004 to scan and create digitized versions of books for online access.

Pop music

Genre of music that includes various genres like country, punk, and hip hop.

Rock and roll

Controversial genre of music that was censored from some radio stations due to concerns of causing "juvenile delinquency."

Number of streams

Primary way music artists make money through platforms like Spotify and Apple Music

Universal Music Group, Sony Music, Warner Music Group

Three record labels that control about 70% of the global recording industry market share.

Motown

Independent record label known for supporting black songwriters and performers, including signing Marvin Gaye and the Jackson 5.

Jukebox culture

one of the primary drivers of the shift to “Top 40” format by radio stations in the mid-1950s.

Federal Communications Commission (FCC)

Federal regulatory agency was formed in 1934 after the U.S. government became concerned about the growing power and consolidation of the radio networks

Franklin D. Roosevelt (FDR)

The first U.S. President to effectively use broadcast radio to communicate with citizens

Country

Most popular radio format in the nation

Payola

The name for the practice by which record promoters pay deejays and streaming services to play and promote particular music and/or playlists

Retired, old readers, AARP members

The target demographic of AARP The Magazine

Photojournalism

The key aspect of magazines that distinguished this medium from other forms of popular media at the beginning of the 20^th century

Evergreen subscriptions

The type of magazine subscriptions that automatically renew on a credit card account unless subscribers request a stoppage of the renewal

Muckrakers

The name of the magazine journalists who focused on long-form, investigative pieces meant to expose social ills, and which led to many reforms

Telegraph

Technology precursor to the radio

Audiobooks

The modern, digital media that is considered “indispensable to sightless and older readers with diminishing vision”

360-degree agreements

The name for “legal contract between a musical artist and one company incorporating components of an artists career that have traditionally been handled by separate contracts”, such as merchandise sales