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What is a monopolistically competitive market?
A market structure that combines elements of both monopoly and perfect competition
7 characteristics of monopolistically competitive markets
Many sellers
Production differentiation
Easy entry and exit
Non Price competition
Limited price control
Short run and long run profits
Imperfect information
How does a monopolistically competitive firm maximises its profit in the short run?
Producing at MC = MR
What 3 things do perfectly competitive markets have the flexibility to adjust in the long run?
Product characteristics
Prices
Production levels
What are the effects of competition in monopolistically competitive markets in the long run?
It erodes economic profits leading to where a firm earns no profit but continues operating as long as they cover their costs