Ch. 8 - Media Quiz

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Last updated 6:02 PM on 4/28/26
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30 Terms

1
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______ is all the ways people get information about politics and the wider world.

Media

2
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One of the most direct ways the media affects politics is via its __________ role

Agenda-setting

3
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Facebook is an example of

New Media

4
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What is one ways the internet could enhance democracy?

Making everyone a potential news reporter

5
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Although crime is _____, media coverage has audiences believing crime is _____

dropping; rising

6
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The corporate setting helps blur the line between news, politics, and entertainment, a phenomenon now described as

Infotainment

7
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During the 1930s, who delivered a weekly radio address known as the “Fireside Chat”?

Franklin Roosevelt

8
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What is the main demographic for talk radio?

Middle-aged white male and conservative

9
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Which group is most likely to claim the media is biased?

Republicans

10
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Local news gets much of its drama from

Crime

11
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In media jargon, what is a small clip from a candidate speech referred to as?

A “sound bite”

12
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What does media sell?

Audience

13
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Which two networks monopolized the television news business during the 1960s and 1970s?

CBS and NBC

14
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What government agency was created in the FDR administration to referee the airwaves?

Federal Communications Commission

15
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In the 1830s, ______ became the first mass media

Newspapers

16
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What did the Telecommunications Act of 1996 accomplish?

It allowed for cross-ownership of media outlets by media conglomerates

17
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Sound bites have gone from over _____ seconds to under _____ seconds.

40; 8

18
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Which media form is likely to include a variety of viewpoints?

Newspaper

19
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The United States does not typically rely on which model of media organization?

Government organization

20
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News media is likely to pitch a story toward which political slant?

Center

21
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Why do people complain about news media bias?

All of the above

22
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What classic “rule of thumb” guides local TV news?

“If it bleeds it leads”

23
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What is NOT considered “new media"?

Cable news

24
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Who was president when the FCC repealed the Fairness Doctrine?

Ronald Reagan

25
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Research has shown that reporting on terrorist acts leads to

More terrorist acts

26
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After the Watergate scandal reporters redefined their roles and became

Skeptics

27
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What did the Fairness Doctrine attempt to accomplish?

It regulated the mass media so that different viewpoints would have to be presented on each television station

28
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Because people generally consume media that reinforces their existing beliefs, it takes broad coverage with an unambiguous message to change peoples' minds. What does the textbook call this phenomenon?

A “loud signal”

29
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A major change in media over the past fifty years is

More formats

30
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Which type of media bias is most obvious to academics?

Commercial