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Consistency
Maintaining the same view
What are the two types of consistency?
Diachronic and Synchronic
Diachronic Consistency
Maintaining the same view over a period of time
Synchronic Consistency
All parties in the minority maintaining the same view
Flexibility
The ability to compromise and adjust your view
Supporting Evidence for Consistency
Moscovici et al
What did Moscovici et al conduct?
A study where ppts were asked to view 36 blue slides snd state whether they were blue or green
How many confederates were in each group, who said all slides were green? (Moscovici)
2
What was the % of ppts who gave the same answer as the minority & how often? (Moscovici et al)
32% at least once
Limitation of research into Minority Influence
Artificial Tasks
What do artificial tasks lead to?
A lack of mundane realism