Sociology of Technology and Media week 5

This flashcard set covers key concepts from the sociology of technology and media as discussed in Dr. Dilsora Fozilova's lecture.

Technology

The application of scientific knowledge and engineering principles to create tools, machines, and systems that address human needs and challenges.

Media

Channels, platforms, or vehicles used to transmit information, ideas, and messages to a large audience, including print, broadcast, digital, and social media.

Digital Divide

The gap between those who have easy access to digital technology and those who do not, often leading to a knowledge gap.

Cultural Imperialism Theory

A theory that explores how dominant cultures influence and shape the cultures of less powerful societies through media and communication.

Cultivation Theory

A theory suggesting that long-term exposure to media content shapes an individual's worldview and influences perceptions of reality.

Agenda-Setting Theory

A theory positing that media doesn't tell people what to think, but rather what to think about, emphasizing the media's ability to shape public perception.

Surveillance Capitalism

An economic system centered around the commodification of personal data for profit, characterized by the extraction and control of personal information.

Instrumentarian Power

The ability of surveillance capitalists to shape and modify human behavior for profit through surveillance and data analysis techniques.

Ethical Implications of Surveillance Capitalism

Concerns about discrimination, inequality, and loss of human agency in decision-making processes due to continuous surveillance and data extraction.

Media Globalization

The worldwide integration of media through the cross-cultural exchange of ideas, influenced by technological globalization.