Internal/External Analysis

different environmental segments

political/legal, economic, demographic, sociocultural, technological, physical environment, and global

what is the political/legal segment & how can it be used to analyze for opportunities and threats

political processes/legislation, the intersection of government & business

employee regulations, tax policies, trade restrictions, tariffs, consumer protection laws, labor training laws

what is the economic segment & how can it be used to analyze for opportunities and threats

how do different economic indicators affect a business (what’s the health of the economy)

interest rates, inflation rates, GDP, unemployment rates, levels of disposable income, growth/decline of economy

what is the demographic segment & how can it be used to analyze for opportunities and threats

how changes to the population affect our businesses

size, age, ethnic mix, geographic distribution, income distribution

what is the sociocultural segment & how can it be used to analyze for opportunities and threats

society’s attitudes, cultural values, lifestyles

what is the technological segment & how can it be used to analyze for opportunities and threats

how changes to technology affect businesses

product innovations, increases in automation, applications of knowledge, focus of private & government R&D expenditures, new communication technologies

what is the physical environment segment & how can it be used to analyze for opportunities and threats

looking to the outside world and how that shapes businesses

natural disasters, weather patterns, climate change, reduction of environmental impact

what is the global segment & how can it be used to analyze for opportunities and threats

important international political events, increasing global trade, trade agreements

what are porter’s 5 forces

threat of entry, rivalry, substitutes, suppliers, and buyers

how can certain industry characteristics lead to high or low threats

barriers to entry are important regardless of

if you are in the industry or not

the major concern with threat of rivalry is

price wars

substitutes fill

the same need in a different way

capturing more value from the firms activities is the major concern of

threat of buyers and suppliers

difference between rivals and substitutes

the role of complements in assessing an industry

what is the VRIN framework

how can VRIN framework be applied

VRIN impact on the advantage and returns of a firm

how does organization affect competitive advantage

additional tests for competitive advantage