Y7 Unit 5: How Can We Persuade an Audience?

advertising

广告 The activity of making people want to buy a product or service.

audience

受众 The group of people that an advertisement is trying to reach.

brand

品牌 A name

media

媒体 The ways of communicating with many people (TV

slogan

口号 A short

logo

标志 A special symbol or design that represents a brand.

call to action

行动呼吁 Words that tell the audience what to do next (e.g.

convention

惯例/常规 A usual or traditional way of doing something in advertising.

print ad

平面广告 An advertisement in newspapers

digital ad

数字广告 An advertisement on the internet

product

产品 Something that is made or sold to be bought.

purpose

目的 The reason why something is made or done.

text feature

文本特征 Parts of a text that help organize or emphasize information (headings

layout

排版 The way words and pictures are arranged on a page.

connotation

隐含意义 The feeling or idea that a word gives

denotation

字面意思 The literal

superlative

最高级形式 An adjective that shows the highest degree (e.g.

present perfect

现在完成时 A verb tense used to talk about past actions with a connection to now (e.g.

persuasive technique

说服技巧 A method used to convince someone to believe or do something.

bandwagon

从众效应 A technique that tries to make people do something because "everyone is doing it".

testimonial

名人/用户推荐 Using a famous person or happy customer to recommend a product.

emotional appeal

情感诉求 Trying to make people feel strong emotions (happiness

fear appeal

恐惧诉求 Using fear to make people take action (e.g.

facts and figures

事实与数据 Using numbers

rule of three

三原则 Using three words or phrases together to make a message stronger (e.g.

alliteration

头韵 Repetition of the same beginning sound in nearby words (e.g.

repetition

重复 Using the same word or phrase many times to make it memorable.

imagery

意象 Language or pictures that create a mental image in the audience's mind.

bias

偏见 A tendency to favor one side or idea

point of view

视角 The way a person or brand sees a topic.

demographics

人口统计特征 Information about a group of people (age

psychographics

心理统计特征 Information about people's interests

target audience

目标受众 The specific group of people an ad is designed for.

ethics

道德/伦理 Ideas about what is right and wrong in advertising.

manipulation

操控 Influencing someone in a dishonest or unfair way.

regulation

规定/法规 Official rules that control what advertisers can do.

comparative analysis

比较分析 Writing that explains how two things are similar and different.

thesis statement

论点陈述 A sentence that states the main argument of an essay.

topic sentence

主题句 The first sentence of a paragraph that tells the main idea.

lexical resource

词汇资源 The range and variety of vocabulary a writer uses.

they say / I say

他们说/我说 A writing strategy that first states what others think

growth

进步 The process of getting better at something over time.