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Metaphor
Saying something IS something else directly — no 'like' or 'as'. Example: 'Life is a battlefield'
Simile
Comparing two things using 'like' or 'as'. Example: 'He ran like the wind'
Personification
Giving human qualities to a non-human thing. Example: 'The wind whispered through the trees'
Alliteration
Repeating the same consonant sound at the start of nearby words. Example: 'Peter picked peppers'
Sibilance
Repetition of the 's' sound for a hissing or sinister effect. Example: 'The snake slithered silently'
Assonance
Repetition of vowel sounds in nearby words. Example: 'The rain in Spain stays mainly on the plain'
Hyperbole
Extreme exaggeration used for effect — not meant to be taken literally. Example: 'I've told you a million times'
Rhetorical Question
A question asked for effect — the writer does not expect an answer. Example: 'Can we really afford to wait?'
Repetition
Deliberately repeating a word or phrase to emphasise an idea. Example: 'Never, never, never give up'
Anaphora
Repetition of a word or phrase at the beginning of successive sentences for emphasis. Example: 'We shall fight on the beaches. We shall fight on the landing grounds.'
Direct Address
Speaking directly to the reader using 'you' to create intimacy or urgency. Example: 'You need to act now'
Emotive Language
Words deliberately chosen to trigger an emotional response. Example: 'innocent victims' or 'devastating loss'
Connotation
The emotional or cultural associations a word carries beyond its literal meaning. Example: 'snake' connotes danger and deception
Denotation
The literal dictionary meaning of a word. Example: 'snake' literally means a reptile
Imagery
Descriptive language that creates a vivid picture or sensation in the reader's mind
Visual Imagery
Imagery that creates a picture you can see. Example: 'The sky blazed orange and red'
Tactile Imagery
Imagery that creates a sense of touch or physical feeling. Example: 'The rough bark scraped against his palm'
Olfactory Imagery
Imagery that creates a sense of smell. Example: 'The sharp stench of burning filled the air'
Listing
A series of items grouped together — can create a sense of overwhelming quantity or variety
Juxtaposition
Placing two contrasting or opposing ideas side by side to highlight the difference
Oxymoron
Two contradictory words placed together for effect. Example: 'deafening silence'
Declarative Sentence
A simple statement that asserts something as fact. Short declaratives create impact. Example: 'It's killing us.'
Imperative Sentence
A command or instruction directed at the reader. Example: 'Act now.'
Interrogative Sentence
A question — can be rhetorical or genuine. Creates engagement or tension
Exclamatory Sentence
A sentence expressing strong emotion using an exclamation mark. Example: 'O horror!'
Short Sentences
Brief sentences used for impact, urgency or dramatic effect
Long Sentences
Extended sentences used to build detail, create flow or show complexity
First Person
Using 'I' or 'we' — creates intimacy and personal connection with the reader
Second Person
Using 'you' — directly addresses the reader creating urgency or inclusion
Third Person
Using 'he/she/they' — creates distance or objectivity
Jargon
Specialist language from a particular field — signals expertise or targets a specific audience
Statistics
Numbers or facts used to add credibility and make an argument feel undeniable
Anecdote
A short personal story used to connect emotionally with the reader
Allusion
A reference to another well-known text, event or figure to add meaning or depth
Tone
The writer's attitude toward the subject — e.g. urgent, nostalgic, critical, humorous, admiring