Chapter 1 Quiz Study Guide
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14 Terms
Media literacy
An understanding of the mass communication process through the development of critical-thinking tools enabling a person to become more engaged as a citizen and more discerning as a consumer of mass media products.
Mass media
The cultural industries – the channels of communication – that produce and distribute various cultural products to a large number of people.
Mass communication
The process of designing and delivering cultural messages and stories to diverse audiences through media channels.
Digital communication
Images, texts, and sounds encoded into electronic signals and reassembled as a reproduction of media content.
Digital turn
The shift in media use and consumption resulting from the emergence of the Internet as a mass medium.
Media convergence
The technological merging of content across different media channels, and the consolidation of various media holdings under one corporate umbrella.
Culture
The symbols of expression that individuals, groups, and societies use to make sense of daily life and articulate their values.
High culture
A symbolic expression associated with good taste, often supported by wealthy patrons, available primarily in theaters or museums.
Low (popular) culture
A symbolic expression aligned with the questionable taste of the masses, often consisting of commercial media products.
Modern Era
A period characterized by efficiency, individualism, rational order, and progress, spanning the Industrial Revolution to the twentieth century.
Progressive Era
The period from the 1890s to the 1920s of political and social reform that inspired many Americans and mass media to embrace change.
Postmodern period
A contemporary historical era from the 1960s to the present characterized by values of populism, questioning authority, and embracing technology.
Populism
A political idea that appeals to ordinary people by setting up a conflict between 'the people' and 'the elite'.
Critical process
The process whereby a media-literate person employs techniques of description, analysis, interpretation, evaluation, and engagement.