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social psychology
the study of how an individual is influenced by others
attribution theory
we can credit one’s behavior to their internal traits or the external situation
fundamental attribution theory
the tendency for observers to underestimate the impact of a situation and overestimate the impact of personal disposition
attitude
a way of thinking or feeling about something
peripheral route persuasion
individuals are influenced by how a message is delivered rather than its content
central route persuasion
attitude change based on processing of content
foot-in-the-door phenomenon
the tendency for people who have first agreed to a small request to later agree to a larger request
role
a set of expectations about a social position
cognitive dissonance theory
the theory that we act to reduce the discomfort we feel when two of our ideas/behaviors are inconsistent